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Writing the Article Resource Box Effectively

By
Mortgage and Lending with Carteret Mortgage

Writing the Article Resource Box Effectively

The internet is the information superhighway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People who go online are subdivided into groups, but usually, they are searching information. Whether for gaming, business, fun or anything else the internet provides us with information that has proved to be very beneficial. 

Through recent years many people have learned the secrets of Search Engine Optimization. More and more are seeing the effects articles can have on traffic to their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a different topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article should be related to your website. Let's say if your article is about buying a first home, the resource box should link to your page discussing your services for first time home buyers. Your resource box does not need to be directed to your main page. A link from an article about first time home buying to a page about first time home buying will greatly enhance the "reputation" and ranking on the search engines.

A resource box is usually found at the end of an article. They contain the name of the author, a brief description of the author, and a link. If a reader finds your article useful, they will want to find out where the article came from to read more. The resource box will be their link to go to your page and do some more reading or research on the subject they are interested in.

But, like the article itself, the resource box must also be eye-catching to capture the interest of the reader. While the resource box encompasses only a small space, providing the right keywords and content for your resource box will provide more incentive for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly it's driving targeted traffic to your page. When you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are searching for, relative to your article content. There are many tools you can find in the internet that can help you in determine what keywords to use.

Resource boxes can also use all the creativity they can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them want more information. Unlike TV ads, you don't have visual aids to drive your point home. But you do have the power of imagination of your reader. With the right content, you can make them think and respond.

Build your credibility with your article content so that more people will want to visit your site and see what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size but it will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer.

Bob Gammache has been originating mortgages since 1991 and is the author of a mortgage education website at www.nva-mortgage.com. Bob has also been instrumental in the development of the Internet Dream Machine, a turn key business opportunity useful to many Realtors and Loan Officers trying to survive the housing slump.

Comments (2)

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Thanks for your very good post -- am going to take a look at this, as a way to drive traffic to my site.

 

Aug 10, 2008 04:38 AM
Bob Gammache
Carteret Mortgage - Smith Mountain Lake, VA
CMPS

Thanks Li. It has worked quite well for me

Aug 10, 2008 06:57 AM