I've noticed politicians making an extra effort to reach-out to more young adults with campaigns such as the get out and vote programs by companies like MTV. Other sources for news, information and events have been implemented this year, and if you haven't already heard, one of the biggest has been text-messaging. People can sign up to receive the latest news from their favorite politicians to keep in touch and updated. This morning I was catching up with some wireless industry news, and according to Wireless Week Obama will be announcing his VP running mate thought his text messaging campaigning during the Democratic Convention in Denver in just a couple of weeks. That's HUGE NEWS!
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Here is a snap shot of the news release:
"Obama to Break VP News by Text By Rhonda Wickham WirelessWeek - August 11, 2008 The 2008 U.S. Presidential campaign is turning into the election year that mainstreamed wireless technology. Barack Obama’s campaign has announced its intention to let texters know who his running mate will be in the days leading up to the Democratic convention Aug. 25-28 in Denver. According to Obama website, voters can be the “first to know” who Obama’s vice president will be by going online and providing a cell phone number (or e-mail address), or by texting VP to 62262 to receive a text message with the breaking announcement. Obama's campaign has used wireless and Internet technology to build more of a grass roots campaign. Since announcing his plan to run for president last summer, Obama has employed roughly 25 text campaigns to supporters."
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Do you think that text messaging is a good way to increase communication reach? I most definitely do! Not only for young adults, but for everyone. Think about today's fast-paced lifestyles: some people are just too busy to listen to the news at night, and search the internet for news. (Those are people like me!) If they are able to receive a text message, it takes them literally just a few seconds to open their phone and check out.
If you haven't already, you should really try and implement text messaging into your communication line between you and your potential or current customers. Suggest to them you are open to this way. Chances are, they will be THRILLED their agent is so tech savvy, even if they'd rather receive a phone call or email, they'll be grateful you offered. And for those who just don't have the time, they'll LOVE receiving updates from you. There are many great ways and unique systems for adding text messaging to your real estate career and the best part is that it's affordable. It's not just another teenage fad, this will stick with us for a long time!
Side note #1: While writing this blog post, I received a text message from my aunt in Eastern Montana. I said - "WHOA, I have never gotten a text from you!" Her response? "I need to somehow keep up with Dara!" (her 16 year old daughter!) It was so great! We just made weekend plans in a matter of minutes.
Side note #2: I was in Denver over the weekend and the town was buzzing with news of the Democratic Convention. Signs, banners and whispers of what was giong to happen everywhere we went.
Happy communicating,
Erika Beede
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