Search engines may not be mythical creatures bred for their skills in magic, but they are constantly engulfed by marketing myth.  That is simply because the rules change almost daily.  The rules you knew from late 2007 have changed and will likely change again before the year is out.

The points below specifically address Search Engine Optimization.  Some of the tactics below, such as video marketing outside of context,  are effective outside of an SEO strategy.  Google and the big engines are making page rank more and more difficult, hopefully these tips help.

 Search engine submissions are worthless. Once your site is
indexed, it’s over. Mission accomplished.

 Directories are no longer a good source of quality one-way links.

 Article submission sites are so inundated with content that any
new articles will be buried on Page Rank 0 pages forever.

 Press releases are nice if you just cured cancer but they don’t
help you reach your target audience.

 Diverting traffic from blogs is called spamming. It will get you
banned from any decent blogs (the only ones that matter).

 For an RSS Feed to work, you need relevant, well-written
content that is regularly updated for your core audience.

 Social bookmarking is great IF you to have something of
value to post. You need your own blog to do this effectively.

 Getting permanent, one way backlinks from other sites is
ideal, but the only way to get them is to write customized,
individual e-mails aimed at target sites of value.

 Using video clips to promote your business is effective IF
you place the videos within the context of your blog. Placing
them in social media sites is not going to have the desired effect.

 
Post is included in group: Blogging & SEO
Post is included in group: Online Marketing Help Center
Post is included in group: Out Of The Box!

11 Comments on Debunking 9 SEO Myths

AUG
11
2008
104,622 Points

Thanks for all the info, I wondered about some of those.

 

Thanks
3:10pm • #1
1 Featured Post

Michael, Great list thanks for clearing things up!  And you just saved me a lot of time in relation to the directories!  I had collected a list of directories and was going to get started on it this week!
3:30pm • #2

I am really trying to figure out the best way to get in front of those internet buyers beginning their searches.  This will help!

It is always changing.
3:52pm • #3

Michael, Thanks for the info.. I always thought the article directories didn't really work becaus of all the content out there..

- Ontario Mortgages
4:29pm • #4
222,447 Points 3 Featured Posts

"...the rules change almost daily.  The rules you knew from late 2007 have changed and will likely change again before the year is out."

I appreciate this insight and didn't realize this. Thanks for passing it along.
4:45pm • #5
524,025 Points 6 Featured Posts

Amen brutha!
7:16pm • #6
389,734 Points 28 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Michael,  Maybe if you keep explaining all of this SEO "stuff", I'll someday understand it all:)  Being fairly new to the social networking scene, I find it difficult to understand ALL of it.  Love your posts. Thanks for taking the time to explain and share all of your knowledge. It REALLY does help me:)
8:00pm • #7

For Google it all comes down to content and quality incoming links as far as I'm concerned.  With good content, the links naturaly come... so it's good combo.
8:14pm • #8

'Getting permanent, one way backlinks from other sites is
ideal, but the only way to get them is to write customized,
individual e-mails aimed at target sites of value.'

.....What is this?  Does it mean writing emails to these other sites to get reciprocal links? Such as: "I'll post your's if you post mine."

 
9:03pm • #9

Very helpful information---thanks for the update.
9:07pm • #10
AUG
12
2008

Ditto on the backlink question. I've gone both email and phone and have had very little success, actually none, Any chance you could give us some direction on letter content and phone script? 'Cuz obviously I'm using the wrong words! Thanks!
8:44am • #11


What does the graphic say?
Leave a response…

(optional)
Spam Prevention:
 

Michael Ouellette - hitxt.com

North Attleboro, MA

More about me…

VIO Media Group/ HItxt.com

Office Phone: (508) 809-9779

Email Me

I've been working with digital media for 13 years and the founder of VIO Media Group. I love to discuss and share thoughts on mobile and online media and specifically their impact on major markets such as Real Estate. I'll do my best to post useful information on how to better use technology in your favor.


Links

Archives

RSS 2.0 Feed for this blog