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4 Things You Should Expect From Your Listing Agent

By
Real Estate Broker/Owner with Crescent City Living LLC Licensed LA RE Commission

164807_m Choosing the right agent to list and sell your New Orleans West Bank home has become more important than ever.  Inventory rates are at historic highs in some neighborhoods and choosing the person who is responsible for helping you move on to the next phase of your life should NOT be based on:

  • The fact that they charge the lowest commission
  • The fact that they are your sister-in-law's cousin twice removed who just got their license and could use the business
  • The fact that you've seen their picture in the newspaper and they just look like a such nice person

Instead, here are 4 things that choosing your West Bank REALTOR SHOULD be based on and what you have a right to expect from them:

  1. A killer Internet presence.  According to the National Association of Realtors, over 84% of home buyers begin their search on the internet.  Before you find yourself married to an agent for the next 6 months, take 2 minutes to Google their name and see how they rank in the search engines.  This is a good indicator of how actively they are advertising on the internet and networking with other agents who may have buyers relocating to your area.  You are welcome to check me out here.
  2. Up to date, local market knowledge and information.  Sorry, but I cringe every time I have to call a long distance number to set an appointment for a property.  No matter how good that listing agent may be in their own market, that knowledge doesn't necessarily transfer from the North Shore to the West Bank and don't you deserve a local West Bank real estate expert
  3. Advertising that draws buyers in.  Sadly, too many agents still think that putting just one photo of a listing in the MLS is sufficient.  They couldn't be more wrong.  Even our local REALTOR association has gone on record encouraging agents to upload all 8 photos that are allowed, but I continue to see listings with one or even (gasp!) NO photos.  Why not choose an agent that goes above and beyond and creates a website for every property with multiple photos and community information (see a sample here) and includes virtual tours as a standard service?
  4. Honest advice.  I'm not talking about being Dear Abby or your therapist.  I am talking about someone who is willing to possibly disappoint you with the real selling prices in your neighborhood and doesn't sugar coat the market realities.  Someone who will tell you the truth about the things that need to be fixed or changed in your home before it goes head to head with the other homes already listed and you learn the hard way what buyers are saying about your house.

All of the real estate gurus out there will tell you to interview at least three agents before making a choice.  Truthfully, I completely agree with that.  But, before you decide who to invite into your home, be sure you are interviewing three agents who can give you everything you should expect.

Lisa Heindel

Copyright 2008.  Lisa Heindel and West Bank Living  All rights reserved.

Terri White
LasVegasBroker - Las Vegas, NV

Lisa - very good points!  Seems as though sellers in today's market are price oriented, and it is sometimes difficult to explain "value" compared to "price" - your ideas certainly help with that objection!  Terri White Broker/Owner Las Vegas Properties

Aug 12, 2008 01:19 PM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Terri, it can be hard to overcome seller objections to the market and what buyers are looking for today - with value being on top every time.  It doesn't matter what neighborhood they are in, they are searching for the best perceived value and if this house isn't it they are off to the next one.

Aug 12, 2008 02:45 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Excellent post and right on the money for consumers! I was thinking of doing a piece exactly like this.  Thanks for the ideas about the 'killer internet presensce'.

Aug 13, 2008 01:47 AM
Mary Strang
Viroqua, WI

Good tips, I have heard of the three items of who not to use too, Love the one, they look like a nice person!

Aug 13, 2008 01:56 AM
Dave Thomas
William Raveis Real Estate - Mystic, CT
Realtor

Great post...thanks for sharing.

Dave

Aug 13, 2008 02:55 AM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Lyn, we should all have something like this for our consumers - do it!

Mary, LOL! 

Dave, thanks.

Aug 13, 2008 05:44 AM
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Lisa - Excellent post! I just saw it in my email from Activerain with a list of all the features! I am glad I didn't miss it. Congratulations!

Great job lisitng the importance of a listing agent. I would hire you for sure...you have your !?!? together!

Aug 13, 2008 09:29 AM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Terrie, I don't think it's a feature, but it IS important information for sellers.  The more information, the better, in my opinion.

Aug 13, 2008 10:11 AM
Irene Woodworth
Color and Redesign Academy & Redesign Boise - Garden City, ID
Color-Redesign-Staging, Trainer & Motivational Speaker - Idaho

Lisa,

Excellent practical words of wisdom.  Even as I find various Realtors at my local Women's Council of Realtors meeting, it really is about those staying culture current and walk the talk that makes a difference as I refer and work with various listing agents.  Very important to remember.  Thank you!

Have a Colorful Day!

Aug 13, 2008 10:17 AM
Amanda Evans
DFW Living - Fort Worth, TX
Real Estate Broker - Fort Worth Texas

Lisa, this is why you are the Queen of NOLA!  You know exactly how to make things happen regardless of market conditions.

Aug 13, 2008 12:53 PM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Irene, thanks for stopping in!

Mandy, awwww...you're too sweet to me.  It's good to be the queen :)

Aug 14, 2008 09:14 AM
Lisa Brown-McDonald CT Real Estate Agent
The Brokerage of New England - Ridgefield, CT
Fairfield & Litchfield County REALTOR®

I agree,  all 4 are very important when deciding on an Realtor to list your home.  #1 is key and I know from personal experience. On-line marketing has expanded my business, it allowed me to brand myself and at the same time make my clients happy. Most on-line services track activity and find my clients love to see numbers.  Numbers you can't get from print advertising!

Great Post!

Lisa & You

Aug 14, 2008 11:44 AM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Lisa, I think that all of us in the Rain have seen the power of the net in providing more exposure for our listings - it's getting the word out to the sellers that the web is the place to be!  I love being able to google the address of one of mine and seeing the entire page filled with places it can be found!

Aug 14, 2008 01:33 PM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Jean, that's a wonderful addition!  If we can't play nicely...then nobody will play with us :)

Aug 15, 2008 10:03 AM
Vanessa Igtiben
Grupe Real Estate - Stockton, CA

All excellent points, Lisa! A must have checklist when choosing a listing agent!  Especially point #3 - it annoys me when looking for houses for a buyer client and there are listings that have no pictures, not enough pictures, or poor quality pictures. They go in back of the line.  C'mon now! These days, there is no excuse to not be able to upload some decent pictures, is there?!  If the house is not in the best shape, it's still best to have pics to attract the right buyer.

Aug 21, 2008 08:01 PM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Vanessa, a lack of pictures or poor pics are one of my pet peeves too.  I work hard to get the best photos of my listings and am left shaking my head at agents that don't take the time to do the same for their clients.

Aug 22, 2008 04:20 AM
Billie Chubb
Chubb Realty Group - Wilmington, DE

Very well written and a good advertisment. I agree on everything you said there... In this market, a good agent can make the difference of selling a home or not.

Aug 22, 2008 07:00 AM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Billie, thank you!  When a seller places their trust in me (and that's exactly what they are doing) to market their home, I try to pull out all the stops for them every time.  I only wish more agents would do the same.

Aug 22, 2008 07:05 AM
Susan Zanzonico
Berkshire Hathaway Home Services - Morristown, NJ
Sellers/Buyers Agent, Morristown NJ Real Estate

Its amazing to me how many sellers pick the realtor that gives them the highest price and don't seem to pay enough attention to a realtors marketing plan and track record.

Aug 22, 2008 10:14 AM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Morris, I know that I've lost listings before for being honest about pricing, but I always tell the sellers that my job is not to market their house, it's to SELL it and I can't do that if it's not priced to get buyers in the door.

Aug 22, 2008 02:59 PM