Special offer

Make your next open house a winner!

By
Mortgage and Lending with Everest Credit Services

Terry Ross
Branch Manager
Benchmark Mortgage
Phone: 832-473-8795
Fax: 832-201-0791
terry.ross@benchmarklends.com
www.TheLoanSquad.com

 

 

Make Your Next Open House a Winner
Provide Prospects with Finance Options

Many Real Estate professionals feel that open houses are too time-consuming. Frankly, they are time-consuming. But I can provide assistance as a mortgage professional on hand to field many questions for you regarding financing options.

Even in a booming market, homes don't sell themselves. I would like to be an ally for you and assist you at your open house events by providing answers to questions about financing on location. I am prepared to help you roll out the red carpet for your upcoming open houses with the following info-marketing materials:

  • Pre-qualification on the spot
  • Sample financing options for the property
  • Current "Hot List" of loan programs
  • Information about the credit scoring process
  • Tips for credit cleanup
  • First Time Home Buyer's Guide*

As a follow-up, I can also provide pre-approval for prospects so they may shop as a cash buyer. Your seller will receive legitimate offers through this process, and I will be able to weed out any unqualified prospects. I have a sophisticated database management system for follow up, and I ask many questions about each prospect's long-term goals. This enables me to get a clear picture of what type of financing is best for them, and work with them as an advisor rather than someone who simply quotes rates and provides the debt.

It is important for you to know that my policy is as follows: My job just begins when the client's loan closes with me. I continue to monitor rates for the borrower and stay focused on helping them manage this debt. In addition, I send out a friendly quarterly newsletter, a financial newsletter, and follow up with an Annual Mortgage Planning Review. At any time throughout the life of their loan, my clients are advised to inform me of any changes which might affect their financial situation, at which point I provide them with spreadsheets to help them see what their options are.

Let me know when you would like me to work an open house with you, and provide me with the property information so I may prepare relevant materials to outline financing options for the home.

*RESPA laws require Real Estate professionals to pay a proportionate amount of the costs for co-op marketing and distribution. I have negotiated fair rates with my vendors, and I believe you will find the costs are reasonable. (See http://www.hud.gov to access RESPA ruling 24CFR3500.14.)

 


Jacinta da Silva
Atlanta Communities - Marietta, GA

Thanks this is a great way to help an open house

Aug 12, 2008 01:55 AM
Karl Peidl
Moorestown, NJ
Accredited Loan Consultant

I see that you use Loan Toolbox too.

Aug 12, 2008 01:55 AM
Sarah Tongstun
Townsend, MA

I think it's a great idea about having a mortgage broker onsite during an Open House.  Another useful thing for agents to have is listing sheets of all comparable properties.  This allows them to compare the subject to comps while at the property and they can also say, "Mr. Buyer, you don't like this home?  Well it sounds like you might like THIS home at 1234 Perfect House Way....Would you like me to make an appointment to see it?"  This tool allows Realtors to show the value of the subject or to convert prospective buyers in to clients. 

Aug 12, 2008 02:01 AM
Rita Sinclair
Alain Pinel Realtors - Hillsborough, CA
Your Scottish Realtor

I've never taken a lender to an open house, but do take rate sheets provided by my lender of choice...........He also often helps host a brokers tour and provides some treats...........

Aug 12, 2008 02:46 AM
Terry Ross
Everest Credit Services - Tomball, TX

I will usually provide a lunch as well as flyers that are co-branded providing financing information and more information on the home. I think having a lender at the open house helps to find buyers true interest levels better than just having a Realtor there. As a lender of course we have a different perspective and agenda, and ask questions that can be very telling as to whether lookers are serious or not. I also provide a 1-800 number for all of my referral partners to use on their listings. When the call comes in we both get the lead. It is amazing how many times I have had a referral partner tell me the lead was dead and I was able to revive it and turn it into a two sided transaction for a refferal partner.

 

Aug 12, 2008 02:56 AM