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Make Your Next Open House a Winner Many Real Estate professionals feel that open houses are too time-consuming. Frankly, they are time-consuming. But I can provide assistance as a mortgage professional on hand to field many questions for you regarding financing options.
As a follow-up, I can also provide pre-approval for prospects so they may shop as a cash buyer. Your seller will receive legitimate offers through this process, and I will be able to weed out any unqualified prospects. I have a sophisticated database management system for follow up, and I ask many questions about each prospect's long-term goals. This enables me to get a clear picture of what type of financing is best for them, and work with them as an advisor rather than someone who simply quotes rates and provides the debt. |
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I think it's a great idea about having a mortgage broker onsite during an Open House. Another useful thing for agents to have is listing sheets of all comparable properties. This allows them to compare the subject to comps while at the property and they can also say, "Mr. Buyer, you don't like this home? Well it sounds like you might like THIS home at 1234 Perfect House Way....Would you like me to make an appointment to see it?" This tool allows Realtors to show the value of the subject or to convert prospective buyers in to clients.
I've never taken a lender to an open house, but do take rate sheets provided by my lender of choice...........He also often helps host a brokers tour and provides some treats...........
I will usually provide a lunch as well as flyers that are co-branded providing financing information and more information on the home. I think having a lender at the open house helps to find buyers true interest levels better than just having a Realtor there. As a lender of course we have a different perspective and agenda, and ask questions that can be very telling as to whether lookers are serious or not. I also provide a 1-800 number for all of my referral partners to use on their listings. When the call comes in we both get the lead. It is amazing how many times I have had a referral partner tell me the lead was dead and I was able to revive it and turn it into a two sided transaction for a refferal partner.
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