You have probably heard that "MARKETING" is the key to a successful business.  Marketing is about solid communication and is an essential skill to running a business effectively.  Sell your ideas and you will be successful and hopefully make a lot of money along the way.

You can reach potential clients in many different ways - through the Internet, printed ads, direct mail (flyers, post cards, etc.), TV advertising, etc.  There are, however, some basic concepts that form the foundation of Marketing of which you need to be aware.  Below are a few general tips to incorporate into your business practice.

Be Honest (Clients want to believe they can trust you and rely on you to handle their business.  Claims and descriptions about a particular property need to be realistic and believable.  Don't exaggerate because they will find out sooner or later anyway.)

Be Accessible  (If you advertise a phone number to call or an email to use, then answer that phone promptly and respond to emails in a timely manner.  You'll be surprised how many agents do not do this.)

Capture Your Client's Attention   (Make your ad, flyer, post card, etc. catchy and eye-appealing, and keep it as brief as possible to effectively get your point across.)

Demonstrate to Clients How You Can Help Them  (Consider client's problems and think about how you can help them solve them.  Offer attractive solutions.)


Follow Up!   (Don't expect the client to contact you or even remember a previous conversation or post card they received promoting your property or your team.)

Carole Lhuillier
Our Home Team
Keller Williams Realty