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6 Comments on What does a Realtor look for in a brokerage?
I look foer a broker who listens to me and is passionate abou the business...I have been lucky to have found that!
I think it is all about independence. I don't need someone micro managing me. I know what to do and how to do it. So hopefully my managing broker won't get in my way!
Market share? Not a huge issue unless you're a new agent and wanting to do Floor Time.
Reputation? Absolutely important - not a national reputation, but the reputation in the local area.
Exciting commission splits? A huge plus, but not the final deciding factor. And, no silly fees to agents or that agents are supposed to charge to clients.
A great physical office? Just need a clean and accessible place to meet a client once in a while.
Excellent support staff? This always makes things more enjoyable. They must also be nice!
Top notch technology? Agents should be providing most of this for themselves. A few in-office desktop computers, a printer and a copier in the office are needed. Make these easily accessible in the rooms where agents will meet with clients. Maybe some extras would help, or providing discounting pricing on technology agents may use (can you get group discount pricing on e-fax services, cell phone plans, template websites, R.com enhanced listings, etc.?).
Caring and nurturing environment? Of course!
Innovative Broker? Huh?
Trendsetting marketing? Would be great but not a must.
Ongoing training program? Not at the top of my list.
how does an agent determine what is a solid company? Have to go with the local reputation, word about town and your gut instinct.
How important are the brokers business and personal values and reputation when you are making your selection? Huge. And, if an agent is mislead on this one, expect outrage!
Obviously, you made me think a little bit tonight...
The best marketing and print advertising in your area market is a BIG Plus if your a big listing agent. This keeps your company top of mind and usually exudes confidence in it's agents and professionalism in comparison to the competition.
I really want to answer this, but I don't think it is the answer you are looking for... I actually replied to an email from an exec at C21 about this very thing. I posted it on my blog. you are welcome to read it... I don't want to spam you, though.
And it is a very important question...
I just recently switched brokerages. It all boiled down to opportunityfor me. Opportunity for more money. Opportunity for more time with my family. Opportunity for more in-house transactions. Opportunity for advancement. Opportunity for more leads. OPPORTUNITY.