We've been working on this Hamilton Mill website for about 9 or 10 months now. It took about 6 months worth of hard work, but after the first 6 months, we found that we consistently ranked at or very near the #1 or #2 spot in the Google search results for "Hamilton Mill". We're very proud of this accomplishment, but it's actually only step one in the process of helping clients sell their home (or buy one).
This site (like all our sites) is designed to provide comprehensive real estate information about this exact area. It's pretty obvious why we do this. We know that providing lots of great information to potential home buyers (and sellers) in the area will ultimately lead to more sales for Diamond Dwellings.
One of the key elements to internet marketing is Search Engine Optimization (SEO). SEO is kind of hard to define -- yet the results are very easy to define. The #1 goal of all SEO work is to "win the search results" on Google, Yahoo and other search portals. Since most people only look at the top 3 or 4 results from a typical search, you basically don't exist unless you rank at the very top for the key search terms on a specific subject.
I recently hired a new franchise attorney to help with the Diamond Dwellings franchise agreement. I hired him for 2 reasons. Both reasons are essential.
#1. He was easy to find online.
#2. He had "the right answers" when I contacted him
So, I started with a simple search for "Franchise Attorney". Google gave me 436,000 results (no, really) Then I called 3 or 4 of the top ranked attorneys (ranked by Google). Then, since Google said they exist, I evaluated those 3 or 4 based on response time to my inquiry -- and most importantly based on what they actually said when we talked (how well they represented their expertise, etc)
Search results are the critical 1st step in the process of finding the right buyer for your home (assuming the buyer is searching online for this area). Step two involves true salesmanship & experience to close the deal once the lead has been acquired.
This post was originally posted on HamiltonMillDwellings.com
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