Sell the skills you have, not your service. I see so many agents convey the great services they offer; only they fail to recognize most agents offer the same service. Rather than sell your services, try selling "your skills." In an industry where being unique is very difficult, sometimes expensive and seldom achieved, I think selling your skills may be much easier.
Think about it. What skills do you possess that "benefit" the customer/client? Is it that your listings sell 25% faster than the market average, your experience is more than the market average or the education you have achieved earning real estate designations?
Perhaps it's something as simple as you provide more information (Internet Marketing Strategy) to the seller than the average agent does. Whatever your skills are, that's what you emphasize and quit trying to demonstrate to consumers your "services" are superior.
Want more? Give us a call to set up a strategy session with one of our marketing coaches!
If you are a Realtor® who enjoys working with families, have been licensed for at least three (3) years and have lived in the area you serve for at least three (3) years, we invite you to APPLY to become a PRC Council Member.
***Parent Relocation Council, Inc. is looking for Regional Directors for the Chicago, Salt Lake and the Dallas areas, if you know of anyone who has a great reputation within the industry, has been full time in real estate for more than 5 years and has leadership qualities please let us know at chris@parentrelocationcouncil.org***
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