I come across a lot of cool things in my web browsing, but this beats all as far as I'm concerned. This tool is called Google Insight, and I have to tell you, it has been a long time since I have been this stoked about a web tool! This one was pointed out to me courtesy of Advanced Access.

Google Insight basically allows you to search for search terms to see their popularity. It allows you to compare several search terms as well, like I did it the chart above. I compared Naples Real Estate (blue, bottom) with Miami Real Estate (red, top). You can see that the two terms followed similar paths. Naples Real Estate seems to have a more up and down line than the steadier Miami Real Estate, which leads me to believe that real estate in Miami is probably not as rocky as in Naples. However, Miami Real Estate consistently is higher in popularity, which leads me to conclude that more people are searching for real estate in Miami than Naples.

Insight also allows you to see where the searches are coming from, both by state and by country. So if you want to know which state is most interested in Naples real estate, this would be an excellent tool for you. Perhaps the coolest and most useful feature of this site is that it gives you a list of search terms that are up-and-coming that also relate to the term you are searching for. For instance, in this search I learned that Sarasota Real Estate and Pelican Bay Real Estate are becoming more popular search terms for the Southwest Florida area. That's good to know, especially if you sell in Pelican Bay (which is in Naples). That kind of knowledge allows you to know when you need to add new keywords to your site, making you more searchable.