Coming October 1 the US government is giving you quite a few more tools courtesy of a bunch of FHA modernization. Unfortunately, legislation does not generate fresh mortgage leads, but you can. Media coverage and nervous home owners will generate a ton of uncertanty and questions in potential and even past clients--make sure you are on point to capture and answer those inquires.

Here are a few quick and dirty tips, I am sure to have more as we get closer to these reforms:

• Study the changes. Attend the HUD workshops that are traversing the country.
• Get FHA approved
• If you have a blog, start pumping up the volume (keywords) on these concepts: FHA, mortgage loan limits, maximum mortgage calculation, minimum cash investment, seller funded non-profit gists, HECM
  • If you don't have a blog...of course you do--ActiveRain!
• Offer to host a local mortgage workshop for local civic service organizations (Rotary, VFW, AmVets, PTA)
• Fill you local library with information (not marketing)--offer a workshop there too
• Don't forget your recent prospects and past clients--this may change their qualifications

This can be a great opportunity to help the housing recovery and get your own business back on stable ground. Read more about this topic from my original post on my mortgage sales and marketing blog--Better Closer.