If the phone isn’t ringing – if you're not showing and closing,

as many properties as you were last year -  you can start developing the ideal selling system that will build your

business now, really make it boom in good times and keep the business flowing during any future down times...by using direct marketing now.

Consider using it as a way to build relationships, friends. You can do this by beginning with questions for your prospects in the neighborhood. Offer them a gift for filling out your survey, and then send them the gift (a small one) with a thank you note, and you've already begun to make friends.

That is how it works in direct marketing. We do it all the time with our clients customers and prospects. You can make it happen too.

Let me know how you're doing.

Lois Geller

author of Sold! Direct Marketing for the Real Estate Pro