Web 2.0 For Realtors

When I got started in real estate in 1993 the Internet didn't even really exist for all practical purposes.  I didn't have email and I didn't want it.  Now, the Internet has replaced almost every other major tool for buyer searches.  In 1993 I had the luxury of ignoring the Internet.  Today, if you take the same approach, you may be out of business.

I've spent the last four years runnning an Internet-based business.  I know what it takes to improve your SEO rankings, increase the number of hits to your website, improve conversion rates, and - most importantly - I know how to create a relationship with your potential client long before you ever speak to them personally.
 

• How To Use Web 2.0 - Low Cost to Free Ways on the Internet for Buyers and Sellers to Easily and Effectively Find You
  
• How To Create A Relationship with Your Prospects Long Before You Ever Speak To Them Personally
  
• How To Compel Buyers and Sellers to Sign Up for Your E-zine and Remain As Loyal Readers/ Referrals/ Clients 
  
• How To Create Audio and Video Messages to Provide Value-Added, Impactful Communications with Your Audience
  
• How To Write and Test Compelling Sales Letters, Articles and Blogs The Easy Way
  

Over the course of six weeks, we'll walk through the process of creating the changes to your website that will improve your overall rankings, your conversions and your business. 

Week 1
Baselines, Tests and Creating Your Compelling Offer
Before we get started on sending more business to your site, we're going to work on mining more of what you already have.  That means increasing the number of leads you get from the traffic already visiting your site.  So this week we'll be working on creating a "compelling offer".  Each student will be tasked with creating one white paper to contribute to the group.  At the end, all students will get all of the white papers and will begin testing them to see which ones work best. 

We'll also get you signed up for Google Analytics so that you can track your progress.  We talk about testing different offers and ad copy, and how to track your results.  We also review different conversion options to add to your site.  At the end of the day, you'll pick one and implement it.

This is key - at the end of the day, the analytics help you determine, in a quantifiable way, whether all your hard work is producing the bottom line results you want more of!

Week 2
Writing The Compelling Offer
Now that we know what we're going to offer to your clients to get them to bite, now we have to work on writing great ad copy that convinces them to step up and identify themselves.  We'll be working with the book Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria Veloso.  We'll write the compelling offers for the white pages we just created and get those posted on your website to start converting more leads immediately.

Week 3
Social Networking
We've all heard about them: Facebook, LinkedIn, MySpace, Plaxo Pulse, and others.  But how do we make use of them and how do we stand out when we do so?  We'll also talk about Craigslist and how to make the most effective use of it.

Week 4
Blogging and Article Submissions
This week we're going to talk about how to increase traffic through writing.  We're going to identify different venues for article submission and discuss ways to compellingly drive people to your site.

Week 5
Video And Audio
This week we discuss the details of video and audio production for the web.  This basic primer will give you what you need to get started from what equipment you'll need, to what programs to use to attract clients to your site, to what topics to cover. 

Week 6
Search Engine Optimization (SEO)
This week is all about how to improve your rankings in the search engines like Google, MSN and Yahoo.  We'll discuss how to pick appropriate terms to compete for and how to improve your content, links, and meta-tags to improve your bottom-line profits.  Want more hits to your site?  This is how to get them.  We'll check in on our results as well this week.  Seeing how our Google Rankings are doing and looking at how many Internet leads we've converted.

Week 12
WOW! - Bonus Check In
Three months after we've started, we're going to check back in for one last hour-long call.  At this time you'll report your results from your analytics and ask any lingering questions that you have.

At the end of the initial six weeks, you'll have the Internet marketing and communication tools you need to get the bottom line profits you want. 

In the following six weeks, you work to increase the content you have for your site, get articles published, and improve conversion rates.  Then, we'll do a final check in and wrap up. 

Don't Get Left Behind!
I know, it seems like a lot to learn - and it is.  And even if you only use one thing from this program, you'll improve your bottom line dramatically.  So what do you say?  Do you want to be converting more leads in six weeks or do you want to be right where you are now?  The choice is yours.  If you want to have more leads, then click on the "buy Now" button below.  That will take you to the sign-up page where you can place your order and get on track to making more of the leads you already have and bringing additional leads into the mix too - all resulting in more bottom-line dollars in your pocket.  Click on the "Buy Now" button now.

Extra Bonus - Review Over And Over Again!
Each call will be two hours long and will be recorded on the teleconference center bridge line. Students will be provided with a link to the MP3 recording of each call within two days after the call ends.  


Disclaimers A.K.A. The Fine Print
In the event of technical difficulty with the bridge line recording system, we cannot be held responsible for lost call recordings.  (In other words, if you want to make sure you get the information, make sure you're on the call.) 

Not Convinced Yet? 
Try some of our training for free.  Our 10-part audio training series on how to coach your clients through the major life transitions that result in real estate transactions.  What do you have to lose?  It's FREE.