Pictures Are Most Important, Pricing Ranks Second
I ran across this bit of information about the thoughts of Buyers and Sellers when using the internet. Thought I would share what I learned with you.
When searching internet websites, buyers and sellers looking for real estate information say by 46% that "Pictures" of properties and listing locations are most important to them. Just behind "Pictures" at about half is "Pricing" at 22%. These statistics are the results of a random e-mail survey conducted by HouseHunt, Inc.
Further results that came in were "information about the local marketplace" at 15% and the advantage of "remaining anonymous" at 14% (anonymous, I wonder why?). Placing last in importance at only three percent was "community information".
It seems the survey results dramatically underscore the importance of quality photos of listings, in advertising, marketing materials, and in presentations. As we know, a growing percentage of home buyers wish to do their own research via the internet before committing to working with an agent. For current real estate trends, go to: http://www.househunt.com/ and click on Real Estate Trends.
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