So...there seems to be a lot of discussion here on the Rain about Personal Branding. Is it necessary...or is it not? Is it too "all about me"...or can it really help grow your business?
Well...as the owner of a national real estate marketing firm...my answer is probably obvious.
But I don't want to push my opinions on you. I'd much rather you decide for yourself. So I created a very simple test. Oh, don't worry...it's an easy one...and I'm sure ALL of you will pass with (excuse the phrase) FLYING COLORS!
So here goes. Ready??
That was easy wasn't it? They're all examples of branding. And pretty good ones too, because ALL OF US probably got the answers right!!
If you're not using Personal Branding in your current real estate marketing...you might be making a huge mistake! Use your imagination for a moment. Imagine you're looking at a bulletin board that's filled with 30 business cards from local Realtors. Most are white...with a rectangular photo in the top left. But there's one or two which stand out from the rest. You know...the ones that get noticed first.
It looks something like this:
I know, I know. I've done this a million times before...and I already know your answers.
It's a little too obvious. Your eyes went to the two black ones first. And out of the two black ones, you first looked at the one with the photo on it.
We ALL of look at the one with the photo first. Human beings will look at another human being before they'll look at anything else...even when it's on a simple thing like a business card.
There's a fun little test I do at the beginning of each of our seminars (it can even be done over the phone). It's a blast....and teaches you why branding is so important. It involves creating a list of ten items. Arbitrary items, numbered 1-10. Number 1 could be a snowball....number 2 a ballpoint pen, number 3 a baseball bat, etc. It really doesn't matter what the items are. I'll ask you to try and remember those items....in order.
Some people will get one or two correct....and in rare instances, I'll find someone who gets 5 or so correct. BUT with everyone, after 30 seconds of teaching you why branding is so important...you'll suddenly know the list forward and backwards. I can give you a number...and you'll tell me what the item it is. I can give you an item...and you'll tell me what number it is.
The funniest part about it (I'm a bit of a smart-aleck when it comes to stuff like this)....is that a year from now...we'll be on the phone discussing your next marketing project...and I'll say "Hey Sally, what's number 7???"...and you'll instinctively know the answer (immediately!!) Probably forever too! From a list you learned a YEAR ago!!
Here are some examples of personal branding:
If you're ready to take your real estate career to the next and more memorable level, give us a call. We can do the 1-10 test (you'll love it, I promise)...and I'll explain why that test means so much to your real estate business.
Remember how I said you'll immediately learn the list forwards and backwards??? Well, I'll show you how to have your prospects learn THEIR real estate list forward and backwards too. In other words, when they THINK ABOUT REAL ESTATE, we'll program them to SEE your image. And when they SEE YOUR IMAGE...we'll teach them to think about real estate.
It's sooooooo simple! And it will absolutely grow your business!
So pour yourself a cup of coffee...and give me a call. I look forward to meeting you!
Note: The logos shown above are the copyright and property of their respective owners and are used here for example and learning purposes only.