This is the most simple thing you can do.  As a matter of fact, most agents dont do it!  My favorite questions to ask every new agent is, "What separates you from the other 700 agents in this market place that have more experience than you?  Also, without sounding cheesy, or saying something that every buyer/seller hears and reads from every other agents website, business card or other marketing material form, how would you convey that idea to your client?"....Big question.  What I am trying to do with this question is to point out that all agents promote this "honesty, experience, I work for you, professional, "run of the mill standard everyday, THOUGHTLESS response that agents give is meaningless.

Now one would think that a resume (and I have a really impressive one) with a brag book is strong.  I agree, but only AFTER you are infront of this person and in a more formal setting to converse or if your brag book is online, then sent and hopefully read.  BUT what about when you are in that first conversation?  What about when you see that couple picking up the magazine for homes as you are walking by them in the grocery store?  How about when your other client even referrs someone to you and they ask you why they should use you over the phone?...it happens alot.  And the standard response is NOT EVEN WORTH GIVING in most cases...they've heard it before and expect you to sound the same.

On the other hand, there are a few intelligent "GREEN PEAS" out there that I have learned from.  One gentleman that doesn't even look as if he's graduated high school answers with a sincere, "Mr and Mrs Jones, without saying what everyone else would say, I can tell you that I specifically talk with and exchange information with 4 new people everyday about real estate.  This, among the ads, my character, and the incredible support that I have from my entire office, is more than you get from 98% of the other agents in this valley...Im physically looking for your buyer (or seller) and not waiting on them to find me!"

And I thought I was good.  Wow.  Disarming and incredibly simple, but overwhelmingly effictive.  Also, he's right.  We promote the 4 new exchanges per day venue and those that even try it are amazed at how much business (not "busyness") they get.  Its staggering.  4 NEW contacts with exchanged information, that does not include follow-ups of course, or the 4 people you met yesterday.  AND there has to be and exchange of information for it to count.

How much business do you have?  are you waiting for it do come to you or are you going after it.  Remember, keep it simple and ejoy this business.