So...how many people out there actively market their listings via email?  Up until about 6 months ago we didn't spend much time actually sending "emails" out to market our listings, knowing that we had basically plastered them all over the web with the usual places (Trulia, Yahoo, Google, Craigslist, etc.). 

One day I decided to locate the list of email addresses for agents in our board of Realtors so that I could directly mail them outside of the MLS system to get our properties "noticed".  I utilized a program which allowed me to send hundreds of emails at once (sending that many from your normal account would get it marked as "spam" and your account temporarily blocked). 

What I realized was that there are SO MANY more agents that will read an email like this over the traditional email through the MLS system as they are inundated with those all day long.  I sent one out a bit ago and already got 5 responses from it...that is about a 400% increase from my normal MLS emails! 

I also turn around and send the same email to a database of website visitors (yes, they can ALL opt out at any time) and we always get responses from those.  Just be sure to include links to your website, blog, listings and whatever else you want to get out there...someone will follow the links straight to you!