Lately, I've found myself following the comments by a local Alameda CA blogger. I have bristled more than once about his comments on the Alameda listings he chooses to critique. Agree or disagree with his blog and opinions, from his tell-it-like-it-is-and-more school of writing, he reminded me to think carefully when posting an ad for a listing. So here are some things to remember:
- First, assume that prospective buyers and their agents will check Zillow.com for sales history of and comps for the property you're listing. So it helps to either address and pre-empt questions that may be asked if there is serious disparity.
- It may be worth it to review the elements of style by Strunk and White who offer two simple ways to add emphasis:
- edit out the unimportant words and/or
- use typographical devices like bold face, underline, or italics (even if you should avoid underlines on the Web, that's still two devices to make your text stand out)
- Don't just Capitalize words Whenever you Feel Like it
- Avoid irritating clichés and abbreviations (like OBO)
- Avoid sales fluff. Observe truth in advertising. Like this one. :)
"Dogs attack gator!"
As a review, here's A Summary of Rules from The Elements of Style (Source: Found on the internet, no name with the post, but appears to be a reference for a college thesis by a student at the College of New Jersey)
A Summary of Rules from The Elements of Style
Strunk's rules:
- Form the possessive singular of nouns by adding 's.
- In a series of three or more terms with a single conjunction, use a comma after each term except the last.
- Enclose parenthetic expressions between commas.
- Place a comma before a conjunction introducing an independent clause.
- Do not join independent clauses by a comma.
- Do not break sentences in two.
- Use a colon after an independent clause to introduce a list of particulars, an appositive, an amplification, or an illustrative quotation.
- Use a dash to set off an abrupt break or interruption, and to announce a long appositive or summary.
- The number of the subject determines the number of the verb.
- Use the proper case of pronoun.
- A participial phrase at the beginning of a sentence must refer to the grammatical subject.
- Choose a suitable design and hold to it.
- Make the paragraph the unit of composition.
- Use the active voice.
- Put statements in positive form.
- Use definite, specific, concrete language.
- Omit needless words. Omit needless words. Omit needless words.
- Avoid a succession of loose sentences.
- Express coordinate ideas in similar form.
- Keep related words together.
- In summaries, keep to one tense.
- Place the emphatic words of a sentence at the end.
White's rules:
- Place yourself in the background.
- Write in a way that comes naturally.
- Work from a suitable design.
- Write with nouns and verbs.
- Revise and rewrite.
- Do not overwrite.
- Do not overstate.
- Avoid the use of qualifiers.
- Do not affect a breezy manner.
- Use orthodox spelling.
- Do not explain too much.
- Do not construct awkward adverbs.
- Make sure the reader knows who is speaking.
- Avoid fancy words.
- Do not use dialect unless your ear is good.
- Be clear.
- Do not inject opinion.
- Use figures of speech sparingly.
- Do not take shortcuts at the cost of clarity.
- Avoid foreign languages.
- Prefer the standard to the offbeat.
- You may use they, them, their as the indefinite singular pronoun.
- Avoid the indefinite singular pronoun.
Comments(5)