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“The #1 biggest mistake people make when networking is the Hard Sell”

Today a question came up in Susan Hanshaw’s career and transition workshop presented to the Marin Professionals Association in San Rafael, California. It was one of the biggest questions on everyone’s mind:

“What’s the best way to network?”

Before we examine the best method(s) to network and how to define networking, let’s identify the #1 biggest mistake people make when networking: The Hard Sell

Networking is not:

 

 

 

  1. Selling yourself, your products, or your services
  2. Not "puking" your 15-30 second elevator pitch all over your listener
  3. “Working the Room” to gather as many business cards as possible in one session
  4. Soliciting advice from people you yet to know
  5. Begging for introductions to other people
  6. Turning off your ears and listening skills
  7. Monopolizing everyone’s time with your sales pitch
  8. Ignoring the networking organization’s message, niche, and membership
  9. Ignoring your homework to find out who you wish to meet at the meeting you plan to attend
  10. Asking for value before offering value yourself

 

Stay tuned next week when I define networking and identify the #1 Best Method to Networking.

 
Post is included in group: More Referrals: Strategies & Tips on Getting More Referrals
Post is included in group: POSITIVE ATTITUDE for the Weary Soul
Post is included in group: Real Estate Rookie
Post is included in group: Realtors®
Post is included in group: The Optimist

46 Comments on Networking's 10 Things To Avoid That Will Surprise You

AUG
19
2008

Good tips. I guess we all need to be reminded to --Give before you Take and always a plus when you can give more than you take.  Network Equation = Give > Take (Hey Dean - we could write a book with that title?)  :)

12:28pm • #1

Not "puking" your 15-30 second elevator pitch...

That's so true...we've all been there and heard it...but hey, sometimes it works for them! Look forward to your next post...

12:31pm • #2
349,571 Points 7 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

This is so true. I love networking and meeting people and I do not
"PUSH" myself or my product on to them. That is probably why I often get the questions

"What do you do for a living"  getting this questions is so much more effective than "pushing"

But than again, I have to say, the trick to networking is following up, and keeping in touch. (that's where I push in a gentle way)

Anne

12:32pm • #3
865,699 Points 50 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Good nutshell.  So many people think that they can be rude, interupt and generally act like a nuisance online... and they would never do it in the real world. 

12:34pm • #4

All of the things you mention are a very clear and easy way to show people that you are NOT a geniune person and you are NOT interested in giving them business, just receiving it. Good insight!

12:34pm • #5
583,368 Points 4 Featured Posts Outside Blog

All great tips, Dean. I will keep an eye out for your next blog. Thanks, Jim

12:36pm • #6
141,134 Points 7 Featured Posts

Kevin, you are always thinking! By the time we were able to compile facts, write, edit, and publish our book it might be outdated! That's how fast the online world is effecting the real world. Thanks for supporting me!

dean

12:37pm • #7
141,134 Points 7 Featured Posts

Rebecca, thank you for your valuable feedback! The entire elevator pitch notion is taught in correctly. First connect with people, listen to them, ask them questions about their life or business, and learn about who they are and what they do.

Be mysterious at first and like Anne H. says they will invariably ask "What do you do for a living?"

Lane, first let me thank you for reading and commenting. I follow your writing and it is very solid. You raise a fantastic point and one that reminds me of a sociology class I had in college called "Crowd Mentality" It seems to me that when people are online they feel they can behave badly because they are anonymous or unseen.

This is the same mentality as pack or crowd mentality when people ban together and riot--they feel safe without worry of reprisal from authority due to their hidden identity within the crowd--no longer an individual but part of a bigger entity.  Thanks so much for letting me ramble!

dean

12:47pm • #8

Being outdated before you start? That sounds like my dating life.

12:48pm • #9
141,134 Points 7 Featured Posts

Hi Carey, thanks for your encouraging feedback. Genuine and authentic are true valuable assets when you are presenting yourself to others. Great points! Please come back.

Jim and Maria, thank you for reading! It is great to meet new people. I appreciate your feedback and encouragement--this is the measuring stick for my topic choices and writing. I appreciate your participation and if you find enough value please consider subscribing. Thank you!

dean

 

12:50pm • #10
187,660 Points Localism Sponsor Outside Blog

Dean,

I agree.....my wife says I am a bit too laid back sometimes, yet I the hard sell is a bigger turn off...I will share you post with her.....

If she call you I am sorry.....LOL

Have a great day.

12:50pm • #11
141,134 Points 7 Featured Posts

Hi Dan, great to see you! Please do have her call me I would savor the opportunity to provide her a new perspective.

Here is an idea you might be able to bring to your wife which I believe might be your style. Tell her you are practicing the most powerful yet most underutilized form of networking, outside of giving value first, available to all networkers: you are listening first.

If you listen and then ask questions and listen some more you will be happy with the results. People want to be recognized! Whether you walk in your favorite restaurant and you want the owner to come out and let you know he appreciates your business or if you walk into a networking meeting and somebody allows you to tell your business story, recognition is huge.

If you enable people to feel valued through your listening, you establish your authenticity-genuine commitment to making what Jeffrey Gitomer says is a "lasting relationship connection.  .  . not some no caring false promise see you soon blow off."

Good luck!

dean

12:56pm • #12
124,170 Points 4 Featured Posts Localism Sponsor Outside Blog

Dean, So True! I have met so many of "Gods gifts to the Real Estate Industry". Its pretty bad after you meet them, you hope to never have to deal with them again!

1:00pm • #13
141,134 Points 7 Featured Posts

Sherry, Now there's a title for a book: "God's Gifts to the Real Estate Industry: And I bet you think I am talking about you" wow we might have a Chicken Soups series here as I was in the software business and they were brutal in that niche. Add the car guys, investment and stock brokers, and the many multi level marketing hucksters and we might have a NY Times best seller!

Thanks for making me laugh!

dean

 

1:30pm • #14

Good Advice!  I run a networking group here in Portland, and I always tell people that those things you listed are not what it is about.  Networking is about creating lasting, meaningful relationships/friendships.  There is an organization here in Portland called the Portland Business Alliance.  They have a thing where for 5 minutes of the meeting, you go around and see how many business cards you can collect....dumb!

4:25pm • #15
141,134 Points 7 Featured Posts

Jacob, you have the "secret" which is not a secret to networking. Create a relationship in an authentic genuine manner. Excellent comment. I find your example of the Portland Bus Alliance a sad reminder of the idiotic mindset so many people perpetuate when they go to a "networking" event. Thanks for reading!

dean

4:31pm • #16
AUG
20
2008
493,848 Points 222 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Dean:  It would be interesting to apply these same principles to blogging, instead of networking. It amazes me how so many attempt to implement & employ the Web 1.0 and older marketing methods to blogging.

3:33am • #17
141,134 Points 7 Featured Posts

Hi Rich, welcome and thank you for reading. I noticed that you are an Active Rain community builder, social media networking expert, and you have a mountain of AR points! Great credentials--I appreciate your feedback.

I am in total agreement with your assessment. Web 1.0 or "brochureware" continues to liter the landscape of the blogosphere. The idea that people are taking the time to establish a blog only to post articles 2-4 times per month goes counter to the entire idea that supports Web 2.0: collaboration-communication-conversation.

Watch out here comes the soap box.

We are living in the most important and exciting time in human history. We are at the tipping point and we all have the ability to become pioneers in Web 2.0 connectivity. The blogosphere and social media networking are connecting people worldwide, providing a voice to people on a global scale, and changing the stranglehold that the mass media (often state controlled) has over news and information.

Today I have friends who read my blog in 17 countries, others who I am not aware of who read, people who I have never met but who I call friends all over the United States. My ability to communicate my views has provided me with business referrals, recognition, and an open conversation.

The saddest part of your comment to me Rich is that so many people, even here at AR, are not aware of the power they possess, the communication tools at their disposal, and the opportunities to make history as pioneers supporting a revolution of "we" and "transparency."

It's all a matter of time and in time the importance of this period in history will clear.

Thanks so much for commenting and my apologies for the speech!

dean

10:46am • #18
865,699 Points 50 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Thanks for the kind words.  And what Rich said is quite true.  There are such effective ways to get people interested without being explicit. 

8:28pm • #19
Localism Sponsor

Dean, the depth of your vision and capacity for understanding how truly powerful these new webs of social networking can become in the future is awesome. Thank you for your insights!

9:42pm • #20
AUG
21
2008
141,134 Points 7 Featured Posts

Lane, you are welcome and thank you for reading. I value your input and feedback. Would you give us your favorite or "most effective ways" of engaging or getting people interested in you without being explicit? It would provide people food for thought. Thanks again Lane I appreciate it!

dean

9:40am • #21
141,134 Points 7 Featured Posts

Hi Lynn, I am guessing you read my "Soap Box" comment to Rich J? I wish I could say I truly understand everything but I do not. I just feel that I understand the magnitude and importance , aka tipping point, we are now within.

Thank you for your heartfelt, kind, and wonderful words of support. I am sure some people may read my thoughts on Web 2.0 and think I am from another planet. Thanks again!

dean

9:43am • #22

I hope you don't mind if I print these items. Always a good idea to remind yourself that the loudest guy doesn't always get the deal. Good Post!

9:47am • #23
141,134 Points 7 Featured Posts

Hey Patrick, You print those and make them your own. Tell people it's your list and try to live by it and you will be very successful in engaging, connecting, and making a relationship. Web 2.0 is all about honest communication and transparency. If we can together bring this thinking to the real world--it will be a better place. Thanks for your kind words and comment!

dean

9:53am • #24

Nice tip on not asking for advice before you know someone. I sometimes think that asking someone's opinion is a good way to start getting to know them, but I can see how this would backfire. thanks

10:30am • #25

Dean---these are all very helpful.  My favorite is asking for value before offering value yourself.  As a mortgage loan officer, I am in a position of marketing to realtors and asking for business.  I developed a plan earlier in the year and whenever I approach a realtor, my 1st question is:  What can I do to help your business?  I never go into one of these appointments without at least 2 marketing/farming/productivity tips to offer.  And fortunately, being on the rain helps me keep an unending supply of them!

10:41am • #26
141,134 Points 7 Featured Posts

Hi Dean, thanks again for your feedback--two comments on two separate posts. I really appreciate this information as it gives me a measuring stick to understand if I am providing value. It is greatly appreciated.

Now I am completely with you on the double edged sword that asking for an opinion can be to a person's communication. Sometimes, if you sense a quick and genuine connection has been forged, it is alright to ask for an opinion.

The situation dictates your actions and being able to interpret how well you are connecting goes a long way too! Thanks again Dean!

dean

11:58am • #27
141,134 Points 7 Featured Posts

Hi Amy, first let me thank you for reading and for commenting. You provide a measuring stick for my effectiveness. It is such a great method to connect when you offer to help someone and your offer is valued by that person. You immediately establish the fact that you are a professional, you will be around for a long time, and that you wish to engage in a mutually beneficial business relationship. Great work!

dean

12:01pm • #28
114,009 Points Outside Blog Attended Rain Camp Called Shot Master

If people would just concentrate on the first two items on your list, they would go a long way.  I've been to several networking events where you want to wear a poncho to fend off all the "puking".

12:21pm • #29
141,134 Points 7 Featured Posts

AJ and Jodee, well said and I agree. It really is #1 that is the biggest mistake people make. And yes I too have felt that a poncho, rain gear, and boots for all the dookie on the floor would be helpful. Thank you for joining the conversation and your valued comment!

dean

3:10pm • #30
169,790 Points 7 Featured Posts Localism Sponsor Outside Blog

The best way to network is to just let yourself shine through. Then THEY'LL gravitate to YOU the next timer without any prodding!

4:05pm • #31
141,134 Points 7 Featured Posts

Hi Dee, that is good advice and something that someone was referring to when they suggested that a person just "act naturally." You sound like a personable positive person so it is probably easier for you than many people who feel somewhat intimidated by networking.

That is the reason why I suggest that everyone get in touch with what they can offer of value for free on a continuous basis. Thanks for your feedback!

dean

 

4:43pm • #32

I love networking but I also do not push myself on anyone.  While I have on, at a minimum, my REALTOR(R) pin, I try to use that as the opener.  You definitely brought up some valid points.

8:39pm • #33
141,134 Points 7 Featured Posts

Hi Latonia, that is a smart idea wearing a pin to identify yourself. I a way it is similar to my coffee table books that are really on my coffee table to spark interest in travel conversations.

Here is an idea--why doen't Active Rain produce a button stating you are active member of AR. They could even make buttons for featured contributors, group leaders, and so on. I like that idea. Thanks for you feedback and participation!

dean

11:34pm • #34
AUG
22
2008
865,699 Points 50 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Dean - Show what you know.  Engage the consumer on their level, showing that you understand them.  By engaging, I mean answering their questions.  Making sure they know you are available...  I don't think you could look at any of my blogs and not know that I am a real estate agent in Georgia.  Why should I keep saying it over and over?

And by all means, don't tell people you are #1... or any other trite RE cliche.  In fact, I got a lot of calls when I said I wasn't a short sale expert...

8:45pm • #35
141,134 Points 7 Featured Posts

Lane, I am with you all the way. Realtors, my mom was a Realtor for 30 years, love live for the trite RE cliches. I am still amazed at the number of agents who insist on having a "tag line" as the end all be all for branding. My mom's best friend in the 70's was "The Realtor with a Smile" and it drove me nuts even then as a kid.

Being recognized as knowledgable, being open and available to communicate, and being willing like you demonstrate is so much more valuable than being a cliche. Great job and as always thank you for adding to the conversation.

dean

11:56pm • #36
AUG
23
2008
1 Featured Post

Great info Dean!  I wished I could have read this before I learned a lot of it the hard way.  I keep waiting to receive my diploma to the School of Hard Knocks.  It should arrive in the mail...sometime soon.  You have to notify me of future blogs on this subject!

 

11:14pm • #37
AUG
24
2008
141,134 Points 7 Featured Posts

Hi Gregory, thank you for the kind words and feedback. I too have made every mistake, in the past hopefully, on the list. I write quite a bit about networking and I will be writing about online social media networking soon. Please consider subscribing to my blog so you don't miss anything. You might check out my past posts:

1. Secrect to Networking Success

2. Skill Set

3. Tips to Engage

4. #1 Method

5. Networking: Super Hero Story

dean

 

 

10:03am • #38
SEP
04
2008
481,309 Points 36 Featured Posts Outside Blog

Dean

"Give something that others Value, give it often, and give it WITHOUT asking for anything in return"

Works like a charm.  I found out by accident (I love giving, and I've always been "lucky" because of it).

11:05pm • #39
141,134 Points 7 Featured Posts

Mirela, you made your own luck without realizing it. That is very cool! Thanks for stopping by and joining the conversation.

dean

11:24pm • #40
SEP
05
2008
123,278 Points 1 Featured Post

Awesome tips dean. I can't say I have ever been guilty of doing any of those......yet.

8:38am • #41

Hi Jan Marie, thank you for such kind words of encouragement. I appreciate your support and I am glad to hear the comments as they give me direction in my writing. Thanks again and please continue to read!

dean

9:49am • #42
2 Featured Posts

Dean - Your comments here are EXACTLY what I had in mind when I posted "Blogging is proof you take your job seriously!" on my blog.

I have been a reluctant blogger until now.  It has taken me a while to come around, but I am learning so much by just browsing around, and I feel I am better equiped to do my job and serve my clients as a result.

Thanks for your words!

10:47pm • #43

We participated in an ice breaker where you had a bingo sheet that listed several items, i.e., has 4 children, owns a motorcycle, etc.  You were to work the room to get signatures from the people who fell in this category.  The only problem is you only wanted their signature.  You really did not learn/remember anything about that person.  It defeated the purpose to me.

11:08pm • #44
SEP
06
2008
141,134 Points 7 Featured Posts

Kevin and Maryellen, blogging is really no longer an option it should be a stead fast rule for Realtors. I appreciate your dedication to your work and your clients. It is only human to resist but the reality is that the real estate industry is beginning to see the light of technology even with the push back factor. Keep us updated on how things are going for you; if you need any help or suggestions contact me or read here by subscribing. Thanks so much for the great feedback and support!

dean

12:23pm • #45
141,134 Points 7 Featured Posts

Latonia, those types of tactics or games sometimes help people but the reality is that "working the room" is better left to politicians, hookers, and undercover agents. I had a pair of co-workers (sorry about the pun) who used to go to events to see who could "Work the Room" the best. Their definition was to run around slam cards in hands act cute, flirt, and return with a boat load of cards.

This activity created the following results:

1. Lot's of lunch offers from guys they did not want to date

2. Lot's of cards with names they could not place nor conversations they could reference when calling these new "contacts"

3. A bad reputation with all the other women in the room

4. Drew the ire of our boss

5. Perception was that these people acted like high schoolers

6. Long term tarnished their reputation within the industry

7. They became the "butt" of jokes

8. They never made a true connection leading to a business relationship

9. They were drinking while they worked the room- a cardinal sin and added dirt to their reputations

10. One actually landed an account which fostered, in their mind, the idea that "working the room" worked despite all of the bad results stated above

You are 100% correct Latonia it defeats the entire purpose of meeting someone when you can't even remember anything about them. Thank you for you continued support and feedback!

dean

12:33pm • #46

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Dean Guadagni

San Rafael, CA

More about me…

Inner Architect; Inner Architect Media

Office Phone: (415) 410-7524

Cell Phone: (410) 410-7524

Email Me

Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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