In the mail, I mean. So many people use technology nowadays to communicate that the good old U. S. mail is becoming a thing of the past. Well, I'm still on everybody's junk mail list because every time I buy something online, my name and address goes into databases, and then they sell my name to every other company on the planet. Still, receiving a letter is rare.
I get text messages and emails on my BlackBerry throughout the day, but when I open my mail slot at home, I find nothing but direct mail solicitations. Even my sister in Minnesota never writes to me. This morning, I received an email from her saying she is going into surgery. You would think that a major medical crisis would at least warrant a phone call, but no, she emails. She also never sends birthday cards nor holiday cards because sending an e-card is easier, cheaper and faster.
I still send mail via the post office to my clients. I'm "old school" that way. Sometimes, it's a letter; sometimes it's a post card, but I stay in touch through the mail. I have software programs that will deliver automated "drip" messages to my clients, but I don't use them because I believe people get enough spam via email.
Just last week a prospective client called me about a letter she received from me in 2003. She saved it all this time! That was five years ago. I had written about transferring your property tax base for those over 55 and buying another home. She's now ready to make that move and look at homes in Land Park.
Yesterday, my next-door neighbor came over. I haven't seen her all summer because she's been traveling (lucky her!). The first thing she said to me was, "I see you've been selling a lot of homes." I was puzzled for a moment -- how did she know? Then it dawned me. She must have picked up her mail at the post office and found a dozen post cards from me.
Even a thank you card is appreciated by people. Here is a proposal for you. Why not sit down today and write a letter to a friend, a family member or a client? With a pen on a piece of paper.