Have you seen these billboards popping up around Portland? I've seen a few, along with several bus stop benches that read the same, scattered around town. This particular one caught my eye as I was out and about today delivering credit hour certificates to Realtors that attended our class last week. (I have edited out the company name, logo and phone number)

This billboard is located about 500 yards from the entrance to the new South Waterfront and River Blocks development. 38 prime acres where hundreds of condos, several restaurants, a theater, a museum, Portland's Aerial TRAM and a few retail shopping stores will rest along the Willamette River. The area is scheduled to be completed by 2010 and will have a $1.9 billion value. Yes, that's billion, with a B.

Here's a picture of The John Ross with The Meriwether and The future Atwater Place in the background:

It's no secret that many Realtors in the area already dislike this particular company for openly advertising their lower listing fees, which they claim may be misleading to the average home seller.

Although it's meant for consumers that are selling their current property, I wonder how the R/E company that is selling these condos feels about the placement of this billboard?

I have my own personal opinions, but what do you guys think?