Several surveys show that 85% of the home buyers today are on the Internet doing their research prior to contacting a Real Estate Professional.
There are so many web site destinations that your listing can be posted on. Some are more automatic than others but you need to know and you should discuss with your seller as part of the listing presentation where there listing is posted.
Your listing goes to Realtor.com with the placement in the MLS. Many of the MLS's are also sending data to other destination sites like Cyberhomes.com and then Cyberhomes.com syndicates the listing to America Online Real Estate.
The major Real Estate Companies like Keller Williams, C21, Coldwell Banker, Prudential, Weichert, Real Living and many others send their listing data to the Cyberhomes, Zillow, Trulia, Google Base, Yahoo and more.
Even the real estate publishers like Homes and Land or Real Estate Book have destination sites and they too syndicate the listing.
Then you have the single property domain sites like ListingProducer or vFlyer -- they allow agents to place their listing on the Internet as a single property flyer with syndication to other sites.
Do the research -- know where your listings are going and more IMPORTANTLY when you do get a call or email -- ASK the consumer how they found you or the listing. Get to know what sites work and what ones don't so you can focus your time where you get the biggest return. Make it a profitable day!
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