Direct mail is still a good way to reach your clients and give them a piece of your personal touch.  Eventhough the internet moves in a solid direction toward capturing the lead market, it is still a good idea to keep your marketing versatile. 

Good tips for using direct mailings are a must to the homeowner and reader.

What the homeowner wants to know:

• Current mortgage news, especially locally.  What is the rate today (this may vary, but shows that you the agent are aware of the market conditions)
• Prices of homes that sold recently - again a great way to inform the homeowner valuable information and make them aware you are on top of the market
• Tips on preparing your home for sale. - Knowing what sells and what buyers want to see lets the homeowner know you are experienced and well educated in the business
• Facts about schools, taxes, and zoning- In Cookeville, this is a hot topic and we should all keep abreast of this information
• Personal branding  -  A good photo included in your materials with a brief description of you is important.  Make sure all pictures are clean and crisp with your company's logo and address information

Types of direct mailings can be in the form of a Newsletter, post cards, letterhead, etc.

Al Enochs, Owner Broker

First Realty Company ~ Cookeville, TN

931-528-1573