A few years ago I was showing a condo to a buyer (an older gentleman) who seemed to like the place. He asked how much it was listed for and I replied $315,000.
The buyer scratched his head and mumbled that for $350,000 he wasn't interested ... besides, the place was too dark.
I realized he hadn't heard me correctly and repeated that the price was only $315,000 and not $350,000. Suddenly his attitude changed, and he took another careful look. He bought the condo. Apparently at the lower price the condo looked a lot lighter and brighter.
Similarly when I showed a $740,00 house to a prospective buyer, he wasn't interested because he could hear freeway noice in the background. When I finally reduced the price to $675,000, the freeway noise disappeared and the house became quiet and peaceful. He bought the house.
My point is that it's all about price ... which can overcome all objections.
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