Over the last two months the quantity and frequency of networking events has increased. And considering the economic tone and media attention it generates this outburst of business mixers comes as no surprise. Simply put the cost is low and the results can be fantastic for all parties, including the host location.  Although if you're unfamiliar with networking the first thing to understand is that's it's a contact sport. It's not Net-sit or net-eat it's Net-work. Therefore, having a plan before you walk in the room will help make the most of your time.

For starters, begin with the end in mind. That's right know who you want to meet before you go. Think about what businesses and professionals are your ideal contact. For example, if you represent a phone system provider, new businesses and relocating businesses are the perfect client for you. Next, learn every different business that already serves this market and make a note to connect with them at the event. In this case, Commercial Realtors, Computer networking and repair, Commercial Insurance Reps, and Promotional Product Companies have the same client as you.  By forging relationships with them you now have referral partners. This simply means that the potential exists to get paid every time they do as long as you reciprocate each time you do business with a past or new client.

Now that you know who you're looking for ask the host or hostess if their in attendance. Generally, there's a roster at the door and it could be referenced. If they know them ask for an intro or have them show you who they are. Remember, you should have 3 to 5 businesses on your list so here's your chance to look and see if their coming.

You've made it past the door with a plan in mind, it's important that you don't underestimate anyone you meet, ever. The vast majority of the people will not be on your list, but now is the time to learn what they do and find out who they want to do business with. Then, call within a couple days and set up a meeting to discuss it further. Remember, givers gain. Give them all the attention until they ask you what you do. 

Last but not least, network by yourself. If you came with someone, go your seperate ways when you get past the door. Why? Together you'll cover more ground by meeting more people and have more business cards to compare and follow up with. So make notes on the back of business cards to remind you what was discussed and so forth. Then, prioritize who you'd like to meet with again and start making phone call to set appointments.