I have a new agent approach me with the ultimate new agent question, "How do I market myslef when I dont have any money?"  I remember being in his shoes and can really empathise with him because most agents who are doing ok are not doing what they used to do...money being tossed after ad after ad after ad...its gotta make money before its going to be used is the new mantra for advertising (not really...its just what the market dictates).

My first response is always talke to 4 new people every day for starters...if your decent and you exchange information on all 4, you will have little time to think about marketing because you are so busy.  Also, money wouldn't be an issue.

My second response is the same as most, BLOG.  Get your name on the internet.  Get a free web site, and write about your abilities and beliefs.

My third response is get a listing and if not one of your own, ask another agent if you can use theirs for a just listed brochure to talk to the neighbors about.  100 knock for a reason will often suprise you...His surpise was 2 new listings and a buyer.

Why do we always make it difficult?  Because we have to be better than we really are in our own eyes?  Ego is very expensive.  When you can do business without the Ego, you are making the right decisions then.

Good Luck!