Wired Magazine arrived in the mail today.  It has a provocative cover (Jenna Fischer from The Office) with a clear cover page.  Pull up the clear page that includes her business suit and underneath, there is a text box strategically placed - you have to go see it for yourself because I can't do it justice in this post.  

Now the important stuff is what is on the inside - not the half naked girl from a show I don't watch.  The important stuff is what is in the text box:

The name of the new game - Radical Transparency - Smart companies sharing secrets, blogging about products in their pipeline, even admitting to their failures.  Why Exposing Yourself is the Future of Business.

The AR community is part of this new trend - people sharing ideas and offering advice (a rant here and there) and getting exposure.