Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
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Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
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Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
I got this ad recently based on attending a convention for Mortgage Brokers. The objective of the ad is clearly two-fold: to mock others' marketing systems and to promote their own marketing system. I'm quite sure there are similar ads regularly sent to Realtors as well... just with a Realtor-specific message.
Automated Marketing to Your Entire Database of Clients
Customer-Specific Refinance Reports Available 24/7
Target Refi Rate Notification System (for you and your clients)
Free Banner Advertisements for Your Best Referral Partners
Give your clients what they really need . . . mortgage advice.
I don't think they "get it" when it comes to efficient and effective marketing.
They're right, to a degree: People who are looking to refinance/buy/sell aren't interested in our expertise in the kitchen, nor our sports conquests, or gardening skills... they want to know about price, features, and service as they relate to loans and homes.
However, let's go through a simple series of questions, shall we?
Question one: On any given day, what percentage of the population is looking to refinance/buy/sell?
Answer: An extremely small percentage.
This is true for most any product/service.
Don't believe me? Try this: The next time you're going to go out, bring some (extra) pens with you. Then try to convince every person you run into to buy one from you without first asking if they have a need for one. Most people, I would venture, will be seeking to get away from you as fast as possible.
Question two: How can we assure that those we know who become interested in refinancing/buying/selling will remember us positively?
Answer: By staying in touch with them without beating them over the head as maniacal Lenders/Realtors.
Question three: How can we most effectively do that?
Answer: Regular contact that includes both interesting/informative "day-to-day" stuff as well as industry-specific information.
Try the experiment with pens from above a second time. This time, if people aren't interested in your pen(s) but also don't immediately run away, keep the conversation only about your pens - never waver to anything else - not the weather, not health, not sports, etc. See how long you can keep them engaged while only talking about your pens. Again, I would venture that of those few who were originally willing to listen to you, none of them will stick around to hear you go on and on and on about pens.
Same thing applies to your industry.
You see, if all you talk about is Real Estate or Loans, most people will shut you off. Sure, they'll know you at least think you know everything about Real Estate or Loans, but will they really want to turn to you? Will they really trust you to care about them, as opposed to caring more about your profit or product or worse yet, your ego?
On the other hand, if you never talk about your expertise, and only share recipes, sports conquests, and garden or pet stories, how will they know you know anything about your industry?
The key is to find the right balance for the people in your sphere of influence and/or the people you want to have in your sphere of influence.
It's not about your family recipes. Neither is it only about rates/terms or bricks/boards. It's really about people and how to most effectively connect with them on an emotional level (where all buying decisions are ultimately made) while reminding them that you can and will conscientiously serve their Real Estate and/or Mortgage needs.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.