Lisa Dixon, of Re/Max Elite in Kenosha, has sold four homes using Zing Ding's Real Estate eCards, which allows step-by-step design creation of a listing, including borders, music and lots of photos. The eCard can be posted at numerous outlets like Realtor.com, craigslist, MLS etc. and functions similar to a virtual tour and or website.

Dixon began using the service six months ago and found that the artistic presentation attracted a different population: those casually shopping for a home. Yet they ended up making an offer, pulled in by a home's character, a dimension not always able to be realized by a listing sheet or a drive-by.

"Sometimes the outside of the house may not be pleasing to the eye," she says, adding that sellers like the eCards, too. "They like the image it portrays of their house."

"I really like them because I can get them out to Realtors without having to print everything out and then mail it," Dixon says. "By the time it gets to people it's been a few days."

www.zingding.com

Set to music, infused with emotion, listing eCards breathe life into your client's home. Compare your mini-movie to what's out there — realtor marketing programs that rely on outdated, antiseptic, periscopic virtual tours — and you win hands down.