Myrtle Beach Rentals,  in today's highly developed market for Myrtle Beach Hotels,  can be the difference in carrying the entire note on a $1 million dollar Oceanfront investment,  or having up to half of that investment covered with tourist revenue.

As a rental investor,  who has purchased a rental property,  it would appear that the burden of providing this income would rest squarely on the property management firm.  However,  because the property manager has not invested in your Myrtle Beach Condo rental,  his company's income needs can often be in direct conflict with your own needs to subsidize your mortgage through rentals.

When you feel your condo is under performing and you are not getting income that is on par with the overall market at several competiting hotel concepts, or units within your own complex,  below are five good questions to present to your Myrtle Beach property manager,  to determine if you are being effectively represented.

These questions are listed in order from most important down.  

Ask your rental manager these important questions:

1. How many units,  if any,  does your rental management firm own in this building?:   Inherent conflicts exist in rentals,  when the owner of the property management firm,  his partners,  or family actually own competing condos in the same unit where you have purchased.  The natural tendency is to rent management owned condos first in soft periods.
2. How many discount online travel companies do you work with?  How much of your total rentals do they represent?:  We have all seen the ads for these National discount travel sites like:  Expedia, Hotels.com, Travelocity, and the like promoting low fare hotel rentals.  These are powerful sites,  but they largely produce price loyal clients.  They beat down the rental rate on your condo and create a long term discount climate that will affect your property values and rental history.  WHY WOULD YOUR RENTAL MANAGER USE THESE?:  He has to keep up his payroll and housekeeping.  His split on even discount rentals provides him with ongoing income.  He can cut his own marketing costs,  throw out a low rate,  and traffic your unit to death to cover his own expenses.  These rates are not publicly posted,  so he can hide the fact that he is under pricing the value of your rental every day.  As a savvy investor,  ask him not to put discount online travel guests in your unit.
3. What internal marketing promotions do you have scheduled for the upcoming season?  In tight times,  this is the first place a property manager will try to save money.  Unfortunately,  his savings will most likely lead to fewer high dollar rentals for your condo or home investment.
4. Where does your website rank on these common key words with yahoo and google?:  (Your Hotel's name),  Myrtle Beach Condos, Myrtle Beach Hotels, Myrtle Beach Resorts, Myrtle Beach Oceanfront Hotels, Myrtle Beach Vacations, Myrtle Beach Golf, Myrtle Beach Golf Vacations, and Myrtle Beach Condo Rentals.  If your rental is in another town,  substitute that town name for these key word searches.  Almost 80% of all traffic today does some form of Internet search.  If your rental manager is spending little or no money getting on page one for some of these terms or buying pay per click on page one of these terms,  he does not have your best interests at heart.  While he does not have to rank on all of these,  he should be page one or two on atleast your Hotel name and two other key phrases.  Page one is preferred.
5. What are my/(our) options for improving my rentals this year with your firm?:  Your rental manager should be a partner with you in renting your condo.  You should be in the problem,  when one exists,  together.   If your rental manager does not have a plan of attack here,  start looking for another property management firm.

If you are in the market for a great buy on a Myrtle Beach Rental home or condo,  contact our Myrtle Beach Condos Direct Real Estate advertisers.  They are each industry leaders and outstanding professionals.