On Media Transparent today, I discuss how Mass Media can twist messages based on their soundbite nature - picking a few quotes out of extensive interviews to deliver impact to their target audience. Case in point - Jeff Corbett's interview last week on CNBC about the mortgage industry, and how he can use the social media to reinterpret his position in the aftermath.

Link: How Social Media Corrects Mass Media's Misaligned Messages

 

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