The mortgage company I work for, partners with a local real estate office and we refer some business to each other. We wanted a way to help bring in more listings and buyers to that real estate office, so here's what we did.

Currently, real estate offices have static paper print outs of their listing taped to front window for passer by's to see. We just installed a product that blows the old way out of the water. We were able to partner with a company called InteractivityUSA (www.interactivityusa.com) to provide real estate office's with a state of the art interactive touch screen that displays listings 24/7 and has a lead capture system. People can walk by, search listings and request to be contacted for more information. The best thing about this is, this technology is thru glass. People can be on the outside of the window and interact with a screen that is on the inside of the building! This means even after the office is closed, people can still view office listings. The website has a great video that shows the screen in motion.

The numbers don't lie. The office is getting 93% capture of their listing appointments due to the interactive touch screen. Sellers find out that their listing will be digitally displayed in a high foot traffic area and they love it. On top of that, the program allows people who interact with the screen to leave their contact information. So, this becomes a 24/7 lead generator because it's available to use all day and night.

Lastly, this screen could essentially costs you nothing because there is room to add advertising on the screen. You could get a mortgage, title, and escrow company to pay small monthly fees to advertise their business and that pays for your screen!

It's been a great experience and very positive feedback so far. Let me know if anyone would like more information.

 

6 Comments on Interactive Touch Screens = More listings and more buyers!

AUG
25
2008
3 Featured Posts Localism Sponsor

Bryce, awesome tidbit of information.  I see the potential, now I just have to figure out how to implement.

3:26pm • #1

Mark, it's super easy. Give me a call and I'm more than happy to go over it with you. I'm just really excited about it. It's nice to be a part of something fun and positive in such a negative down market. 425-368-4997

 

Bryce

3:34pm • #2
Hit Router

Bryce,

Send me more information about this at connectrealtystaratgmaildotcom.

Glena

3:38pm • #3
AUG
27
2008

It's fun to see all the people that stop in their tracks/conversations and start touching the window.  Pulling up listings and requesting more information.  This truly is an exciting new way to market your office and advertise your listings. 

1:41pm • #4
SEP
16
2008
12 Featured Posts

Bryce - question about the capture rate.  The rate is impressive, but how many leads did the product actually generate, 93% of what number?  With the screen, have you seen a drop in actual walk-in traffic since people can access info outside?  Also, is JLS-MC the only location where this has been installed in the Seattle area...are there others?

6:40pm • #5

Ben, thank you for your inquiry. The numbers are based on capture from recent listing presentations with the fact that agents can present this as a benefit to clients.  To have their listing exposed 24/7 in the public eye is a huge factor.

As far as the walkin traffic, no there has been no drop. As a matter of fact, when people are interacting with the screen, it's the perfect time for the floor agent to introduce themselves and help them with their search. It's such an easy ice breaker becasue they are already interested. I see people on it all the time and it's so easy for me to ask them what they think of it.

This is the only install in our area, but there are many more to come. Orders are getting placed.

6:52pm • #6

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Bryce Johnson

Mill Creek, WA

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Cascadia Lending

Address: 15129 Main ST C-101, Mill Creek, WA, 98012

Office Phone: (425) 368-4997

Cell Phone: (425) 754-2924

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