The mortgage company I work for, partners with a local real estate office and we refer some business to each other. We wanted a way to help bring in more listings and buyers to that real estate office, so here's what we did.

Currently, real estate offices have static paper print outs of their listing taped to front window for passer by's to see. We just installed a product that blows the old way out of the water. We were able to partner with a company called InteractivityUSA (www.interactivityusa.com) to provide real estate office's with a state of the art interactive touch screen that displays listings 24/7 and has a lead capture system. People can walk by, search listings and request to be contacted for more information. The best thing about this is, this technology is thru glass. People can be on the outside of the window and interact with a screen that is on the inside of the building! This means even after the office is closed, people can still view office listings. The website has a great video that shows the screen in motion.

The numbers don't lie. The office is getting 93% capture of their listing appointments due to the interactive touch screen. Sellers find out that their listing will be digitally displayed in a high foot traffic area and they love it. On top of that, the program allows people who interact with the screen to leave their contact information. So, this becomes a 24/7 lead generator because it's available to use all day and night.

Lastly, this screen could essentially costs you nothing because there is room to add advertising on the screen. You could get a mortgage, title, and escrow company to pay small monthly fees to advertise their business and that pays for your screen!

It's been a great experience and very positive feedback so far. Let me know if anyone would like more information.

 

0 Comments on Technology is changing...so is marketing

Leave a response…



(optional)
What does the graphic say?
 
Rainmaker_large

Bryce Johnson

Mill Creek, WA

More about me…

Cascadia Lending

Address: 15129 Main ST C-101, Mill Creek, WA, 98012

Office Phone: (425) 368-4997

Cell Phone: (425) 754-2924

Email Me

Find WA real estate agents and Mill Creek real estate on ActiveRain.