If you've read many of my blog entries, you know I use Real Estate Shows and that I wring all I can out of them. I don't like to spend money on something I don't use. I also like to spread the news when I find something that works for me.
So far those RES people don't seem to mind me talking about them and I've had a rough week, so I need this "easy post". Talking nice about Real Estate Shows is easy for me.
First of all, I hope you are using some kind of tour if you are an agent or a stager. If you don't already have one, well, you know which one I'll recommend. And whichever you're using, I hope my ideas will work for you.
One of the great things about RES is that they're so easy to change. After you have your tour done, there may be minor "tweaks" you need to perform, such as a price change or a detail about what may be included with the home. A couple clicks at your computer and you're done! Doing it yourself and having that control is wonderful. Don't wait for some expensive tech person to do this stuff for you.
Have you thought about changing the title of a show when you have an open house coming up? You should! Changing the title to "Open House This Weekend" days ahead of time could help you bring in more people. Try it and see!
Stagers, you should be using this tool! Jessica Hughes is a stager using RES with GREAT results. Hope she doesn't mind, I'm going to share the show here that she shared with me -- AWESOME way to show off your work, Jessica! Isn't that a great addition to "flat" pictures?
Are you trying to build up your visibility on Localism? Take your camera along and get pictures of those great places you're going to tell us all about, and then make a tour about them! What better way to make them come alive for us! Check out my show on our recent Civil War Weekend. Flat pictures can't make you feel like you were there the way this show can!
When you make a tour of one of your listings, take a quick walk and snap a few more pics of the neighborhood. You can quickly whip up a show of the neighborhood and even link it to any listing you have in the neighborhood! And might I say this should help you get MORE listings in this neighborhood? Hmm?
Use tours to tell people why they should hire you. Have you thought about linking directly from your website to a tour to tell people more about what you can do for them? I have. I use a templated site and having these tours gives me a lot of versatility without leading people "astray", everything they see still has my branding right there in front of them.
Think about all the occasions around you when you take pictures of events that are important to other people. How many of those events could be made into shows that people would happily pass around ... At no charge to you, sharing your branding with everyone as they're shared? Every baby shower, wedding, birthday party or graduation is just waiting for a show to be made and shared!
Did I forget anything? Tell me about it in the Comments below, or share a favorite tour of your own. I love feedback, and yes, this is a blatant attempt to get Comments! Make my day, people!
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