I know! I know! A lot of you just don't do Open Houses. Well, I do! In my market they just work. And I'm always looking for some way to make them work better. So when I found Steve Dawson's post the other day, I thought it merited a reblog.
If you do Opens, his great adviice can help you do them better.
Via Steve Dawson
For those of us who still hold open houses, here are some tips to get some of those potential buyers through the door. Because we know that selling homes is a numbers games.
1) Time Your Open House Correctly
Open your house up earlier than others around you and stay longer. Don't just hang around for an hour. This makes a huge difference. If your sign is the only one around, guess where everyone will be going.
2) Give Them Something
Give them some up to date market information. In today's market, especially with the media taking down real estate, it may benefit the potential buyer to see what the actual stats are. Maybe it will open their eyes to what is really going on.
3) Have Something That Others Won't At An Open House
Like an "Open House Book." This is a book that includes a complete analysis of all homes that are for sale in higher and lower price ranges in similar locations to this property. Most likely the people who come to your open house won't buy the one your are holding open. Maybe they like the area or the price range your home is in. Give them some other things that they may like. You just might be the one who helps them buy it.
Make sure you have at least 6-7 signs up directing the people to the home. There is nothing more frustrating than not have enough signs and people are driving around looking for your open house, but they can't find it and drive away. That is a waste.
This is a no brainer, but it is highly overlooked. Advertise online, advertise offline, advertise to your database, advertise to lower and higher price point people in the neighborhood. Don't overlook the power of advertising.
I hope some of these ideas can help you at your open house.
If you are considering selling your home or purchasing real estate in Contra Costa, you owe it to yourself to contact Steve Dawson for all your real estate needs in the East Bay.
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