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What We Do for You when You Email Us for Information.

By
Real Estate Agent with McCall Realty

It’s a lot, and we do it very quickly... Even if we Don’t Know Who You Are... Yet.

We got an email the day before yesterday at 9:30 am that came from one of our websites about information on Kingsbury Grade, one of our Stateline, NV neighborhoods. Upon getting such an inquiry, our website immediately contacts the inquirer with a thank-you note from our auto responder. We get copied on that at the same time, and then immediately send a personal email as well.

As soon as possible, we also look at all recent information and statistics relevant to the inquiry, and then we crunch all the numbers into an excel workbook with all up-to-the-minute information and email that to the inquirer as well.

Yesterday we were back to this inquirer with three different neighborhood workups; one for our Lower Kingsbury, Middle Kingsbury and Upper Kingsbury neighborhoods. Each workup contained a separate spreadsheet itemizing all sales of single family homes in the last 180 days, all current escrow, and all active listings. Each spreadsheet also comes with a chart that itemizes the medians, averages and statistics of all listings contained on the page.

We find that these stats are important and helpful... for both buyers and sellers alike. Sometimes the results require discussion, which we cover in the email that contains the workbook attachment. If we find that more discussion is required we ask the inquirer to call us.

We emailed the three workbooks back to the inquirer yesterday morning shortly before 10 am. We heard back from the client in an email that we opened this morning at 7:30 am. The inquirer said they were actually inquiring for information about townhomes and condominiums. We immediately replied, then crunched all townhome and condominium numbers, and put them into a new excel workbook, and got it back to the inquirer about an hour later.

Note that we are not using the term “client” in this exercise. We’re using the term “inquirer” because we do not yet know the inquirer’s name.  We have an email address, that’s it. So what does this mean? It means we are in the information business, and we’re in the business of being helpful. And it’s provided thoroughly, cheerfully, without condition. If this inquired should want to become a client, he or she will let us know. In the meantime, we’ve accomplished our goal. The more informed people are with fact-based information, the better your real estate market will be for us all.

The stats in our email workbooks are:
Median Sold Price:
Average Current Reduced Price
Average Listing Price
Average Difference in List Price v. Sold Price (in dollar amount)
Average Difference in List Price v. Sold Price (in percent amount)
Average Difference in List Price v. Current Price (in dollar amount)
Average Difference in List Price v. Current Price (in percent amount)
Average Days on Market
Average Size

The data fields in each spreadsheet contain:
Status
Price Now (Current Reduced Price)
Area
Address
# BD
$ BA
Original Price
Size
$ Sq Ft
DOM (Days on Market)
Year Built
Sold Price
Sold Date



Comments(3)

Randal Keberlein
Weichert Realtors, Precision - Kenosha, WI
Very good information and you probably have a pretty good percentage of people coming back to you for more information. 
Mar 29, 2007 05:39 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services
Interested to hear your comments on whether this turns into leads -- or are you giving away too much information?
Mar 29, 2007 05:43 AM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

It could work as a qualified lead eventually but I would rather take my chances with someone who is up front and willing to let me know who they are.  Have you ever gone back and actually checked on how many do turn into a closed sale??  hmmmmm.......

 

Patricia Aulson/Seacoast NH & ME

Mar 29, 2007 05:55 AM