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You Know Your Doing Your Job When...

By
Industry Observer with Digital and Direct Response Marketing
A week ago, I wrote about a success we had connecting with a potential client on LinkedIn.  We followed up to make sure this person had a great experience. Yesterday, she emailed me to thank me for my help and to share the news that she is now formally a client. 

Here is part of her note:

"...I am excited to have this opportunity and I wanted to take the time (a little late, but still sincere) to say thanks for making it happen."

How often do your clients send you a note like this?

The old axiom 'that people do business with people they like' must be true.  The added lesson here is that people do business with people who care.

Yes, we went beyond 'the call of duty,' but this client took the time to reach out and connect.  Would every employee here do the same thing?  I would like to think so, but I realize that might not be the case, which is the reason for this posting (this story will be circulated around the office).  Everyone needs to be reminded that 'going the extra mile' does pay off. 

So have you done your 'job' today, or did you go beyond your expected role? 
Justin Williams
Independent - Virginia Beach, VA
Loan Officer

great points you have here, going the extra mile even when no one is looking is key to life I believe!

Aug 26, 2008 04:07 PM
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

Josef, this is very true. People will remember and speak warmly of a person for a kindness. It's a great reminder of the small things that we can do which can set us apart from our competition that may lead to bigger things later on. :-)

Sep 09, 2008 03:27 PM
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

@Justin and Carolyn - It is all about the "golden rule"...

Sep 10, 2008 02:19 PM