What happens when your article gets picked up by an ezine?

Hopefully, you already know that having your article published on an article directory builds backlinks to your website and increases your exposure, but what are the advantages of getting picked up by a publisher who puts your article in an ezine?

Well, think about this:

You reach the in-boxes of a very specific target market. Most ezines are extremely specific in their topic and target market, so if your article is picked up for publication by an ezine you have the opportunity for your article to be emailed directly to people who are already interested in what you're writing about (now that's a plus!).

You can reach people you might not normally come into contact with.

People who read your article in an ezine did not have to do a search for your article topic in Google, they simply subscribed to a particular newsletter and then the newsletter containing your article showed up in their inbox. The reader did nothing to find your article other than subscribing to the newsletter.

They can bring a dramatic surge of immediate traffic. Publication in a major ezine can bring a surge of traffic over a few days. Of course every time your article is picked up by an ezine editor your resource box is included along with a link back to your website. It depends on how big the ezine editors list is (it could be 50 people, or it could be 50,000) as to how much traffic publication in an ezine can bring, but even if the ezine subscriber base is on the small side, it's still exposure to a highly targeted readership, and every little bit counts!

Your article gets spotlighted attention. Most ezines are limited in length, they don't publish hundreds of articles. Usually there are just a few articles in the ezine, so if your article is chosen to appear in an email newsletter you are pretty much getting the undivided attention of whoever is on that email list.

Bob Gammache has been originating mortgages since 1991 and is the author of a mortgage education website at www.nva-mortgage.com. Bob has also been instrumental in the development of the Internet Dream Machine, a turn key business opportunity useful to many Realtors and Loan Officers trying to survive the housing slump.