9 out of 10 times a listing will be sold with the help of a selling agent showing the property to their prospective buyers. Therefore one of the items that seller's should pay attention to and ask their agents is how will you market my home to other agents?
While ther are numberous methods to promote and market listings to agents such as Broker's opens houses, mass e-mailing, and mailers. The single most important way listings are marketed is the Lisiting Detail Report. The details that go into this report are important as this may be the first impression that buying agents and their clients have when searching for homes. If the marketing remarks, pictures, and virtual tours do not entice the agent to show the property, then they will not send the listing information to their clients and therefore the property will not be shown. Decreasing the chance of getting offers.
So make sure that marketing remarks and photos appeal to readers to convey the listing in a way that gets the agents excited to show the property. More showings mean more offers and more offers means that there is a higher possiblity the home will sell faster and for the most money in a dynamic real estate market.
Written by Mark Gonzales Copyright 2008
Mark Gonzales is a Realtor for RE/MAX On The Boulevard, one of the Top 100 brokerage firms in the country. He possesses a Bachelor's of Science in Business Administration with a Concentration in Real Estate from California State University, Northridge and is considered to be an innovator in marketing homes. For permission to repost this blog please send an e-mail with 'REQUEST TO REPOST BLOG" in subject line to markgonzales100@yahoo.com.
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