A great way to generate leads is to volunteer to sit open house at <strong>builder</strong>s' models. Locally the larger <strong>builder</strong>s have a shortage of salespeople. We know of <strong>builder</strong> representatives that are responsible for 3 subdivisions. That is 3 models with only 1 <strong>builder</strong> representative available to man it. This opens up possiblilities for us general realtors.
There are many advantages to sitting open house for a <strong>builder</strong>. It is a great chance to learn about the <strong>builder</strong>'s products and the subdivision that the model home is located. You can farm the neighborhood/subdivision. Trust me you will get a chance to personnaly meet the neighbors. By putting each visitor (whether they are a neighbor or a potential buyer) in your database, you will be suprised how fast the numbers of your contacts grow.
Other advantages are that potential buyers may have to sell their current residence before they can purchase a new one. This is a great opportunity to pick up listings.
Sometimes, the <strong>builder</strong> will turn to the realtor to help find new land for future developments.
And the greatest benefit is that <strong>builder</strong>s normally offer higher commissions and/or bonuses to selling agents than those found for homes on the <strong>MLS</strong>.
If the <strong>builder</strong> product is not what the customer is looking for you have the opportunity to show the potential buyer other property. Make sure that you don't sell against the <strong>builder</strong> and don't leave the model home to show non-builder property. Make these types of appointments for other times when you are not scheduled to man the model center.
We have found that <strong>builder</strong>s need us and that we need them It has been a very profitable relationship.
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