4. Listing the Property
We will review and fill out several important documents, including the Listing Agreement, Property Detail sheet, and Seller's Property Condition disclosures. Providing as much detail as possible about the property will help me to market the property effectively, will give potential buyers a sense of integrity about the property, and will avoid potential future liabilities for undisclosed issues.
In addition to the paperwork, I will take room measurements and photographs, taking care to choose appealing but accurate images which will draw people to the property without creating false expectations. To that same end, we will also consider headlines and advertising copy that is most likely to be effective in attracting potential buyers.
5. Marketing
The specific types of marketing will depend on your property and circumstances, but may include any or all of the following:
- "For Sale" sign placed on the property, along with take-away information sheets
- Placement on the Multiple Listing Service (MLS) -- this is the primary source used by realtors to identify properties for their buyer clients as well as the "feed" for most of the popular Internet property search sites
- Open Houses
- Flyers that can be posted at your workplace or on public bulletin boards
- Print advertising in newspapers and real estate publications
The extent of your participation in marketing details and decisions - e.g. headlines, copy, placement - is entirely up to you. I welcome your collaboration to the extent that you wish to be involved.
6. Showings
While it is important to try to accommodate potential buyers who wish to view your property, we will also try to minimize the disruption to your life by providing as much notice as possible and/or by allowing showings only at certain predetermined times. As a rule, it is best for the sellers to be absent during showings to allow buyers the freedom to explore the property and imagine it as their own. I will make sure to point out important features, answer questions, and note any reactions or feedback that might help us to market the property.
A note on privacy: during showings, it is common practice for people to open closets, medicine cabinets, etc, so please keep this in mind when preparing for showings.
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