After reading Gloriabelle's blog about http://activerain.com/blogsview/663116/Is-it-Appropriate-to I began to realize that the joke I had with my partner @ZipvoJames about an idea to start a campaign to have agents advertise their listing as a "GREEN LISTING" could be a reality. 

As a 14 year veteran in the mortgage business, I have always known the struggle it is as a Realtor to show properties all weekend long to clients, some of which may not be considerate of your time.  I have always found it amazing that some Realtors would show 10, 15 or more homes a day.  However, with the evolution of the Internet clearly a Realtor has to be more productive than before?  With tools like Digital Pictures, PhotoVideos, Visual Tours, and Video Walk-Throughs wouldn't you think?  

After recently getting back from my second Inman Connect Show, I know there are no more excuses.  With companies like http://www.realestateshows.com/  http://www.zipvo.com/  http://activerain.com/  http://www.trulia.com/  & http://www.mlbroadcast.com/ never has it been easier for a Realtor to either do it themselves or pay someone a "modest" fee to do all the work for them and make their listing "social".  A clear and strategic on-line strategy to show buyers and sellers that you use the interent to it's fullest has now become a MUST.

For this reason I had joked that all listing should do a "Green Listing" and had said Zipvo's Videos via Listing can be considered "GREEN" :-)  With the ever higher demand of oil world wide, clearly higher fuel prices are here to stay.  Okay, maybe you won't knock that list down to less than 5 but, you'll clearly 1, show buyers and sellers you use your Internet skills and have an edge over other agents and 2, get more buyers and sellers interested in you / your properties and, hopefully save time, money, and yes GAS :-)

Here is an example of what we call at Zipvo a Video Walk-Through.  Now to all you critics that say....  "Well that's not a professional representation of the listing" or "That's not professional" or what have you...  I say, pay some extra money and have it professional done from someone like http://www.nashuavideotours.com/ or use http://www.turnhere.com/  and http://www.wellcomemat.com/ to find a videoographer. 

I personal feel that if you think your budget doesn't allow you to have a professionally shout video, you must start TODAY to learn to do it yourself, and after sometime you'll become pretty good at it.  This should be a must in ALL properties under say $750,000 and if your property is more, I would be surprised if a seller of a million dollar property didn't demand this as a part of your On-Line Marketing Campaign / Strategy. 

Now AGAIN, this isn't a professionally shout video but, why not to show a property or a potential town that someone is iterested in moving into...


More details available at ZIPVO.com.

And an example of a Community Video.....


More details available at ZIPVO.com.

With other Mobile tools like Trulia's iPhone App http://www.trulia.com/mobile/ and the fact that all listings on http://www.zipvo.com/ are iphone viewable, YES VIDEO http://www.zipvo.com/Blog/?a=blog&post=126 the possibilities are really endless and the thoughts of your listings "GOING GREEN" are real!

I think we all know asking a buyer to split fuel prices or pay for them clearly isn't a bad idea but, really are you going to loss a potential buyer in fears they might be offended?  I think we all know the answer here and a REAL solution should be to embrace technology and use it for all it's worth.  Video is "Real" and we all live in a "Video World" so, since it's here to stay shouldn't you be using use video to "Make Your Listings Green"?

Don't forget to check back at http://zipvoplatinum.com/ on September 10Th to even further this points and Revolutionize the way Realtors do Business!

Zipvo Platinum, Revolutionizing Real Estate

 

 

 

3 Comments on Save Your Gas Money and Time by using Video!

AUG
28
2008

Be careful marketing a listing as "Green" strictly on the premise that the marketing is done online.  There are many factors that go into making a home and/or marketing efforts more Eco-Friendly and the term "green" is typically saved for certified entities such as a home certified as green-built or a business being certified green.  Overuse of the word "green" has led to a term called "greenwashing" and there are watchdog companies looking for just that sort of thing.  For more information about this, visit www.ecobroker.com.  Enjoy!

1:40pm • #1

@Deborah I am commenting on After reading Gloriabelle's blog about http://activerain.com/blogsview/663116/Is-it-Appropriate-to how to solve a problem and trying to save money for Realtors.  Videos on your listing is a great way to promote yourself as a Realtors and use technology.  Since 85% of homeowners 1st initial process to buy or sell a home starts with the Internet, and its an awesome way to passing along this useful information while being productive. 

Obviously I am strictly saying only your marketing technique's are "GREEN" by trying to use video.  I was never claiming that the house is 'Eco-Friendly"  Just talking about on-line marketing campaigns....

Allan Greenspan always spoke of how productivity and the creation of the Internet in being the greatest factor which helps keep inflation low and thus which would be showing more videos to potential home buyers will help save money, time, and yes GAS....

2:41pm • #2
NOV
12
2008
111,928 Points 3 Featured Posts Localism Sponsor

Good post, Greg!  All of what you said is goog but you should add that from a marketing standpoint, a video allows you to showcase your listing at even more sites that without a video would not be feasible.  (yout tube, google video, msn video and the like)

6:08pm • #3

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Greg Afarian

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