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PRC Marketing Module - The Secrets of Internet Buyers

This week's Council Member Marketing Module is now uploaded and available for download and will be posted for the next 7 days.

Session Title - The Secrets of Internet Buyers

Session Description -

If 90% of buyers are starting their search on-line, why aren't those numbers being translated to our business?

More often than not, it's because of the dramatic communication and expectation gap between the internet buyers and the traditionally trained real estate agent.

Chris Pollinger, President of PRC, will show you that this group can be tapped, why they think the way they do and how to capture and convert web inquiries to provide an ongoing source of fresh leads for you and your team.

To download this week's notes, audio and/or video click here

Posted by PRC Market Positioning Group on 08/28/2008 01:21 PM

Comments (1)

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1 Comments on PRC Marketing Module - The Secrets of Internet Buyers

AUG

2008

Fantastic research and message. The numbers tell the story, and it is amazing to me how many are not listening. I still see many trying to force consumer behavior into what they have always done. The model hasn't changed, but the processes have changed because consumer behavior and expectation has changed. The biggest factor being response time. Many professionals are struggling for business, but have no process laid out to insure timely responses to inquiries. My opinion is they see themselves only as sales people and forget they need to be managers first.

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