Pancakes have been around, seemingly, forever. So how could they ever get any better? For one, the packaging could change. Pancakes are commonly a weekend food because of the length in time of preparation, unless of course you are fine with the frozen pancake thing.

One company has created a new and unique packaging for pancakes. It’s called Batter Blaster They’ve solved a simple problem while creating a new way to enjoy warm stove-top pancakes (and organic at that!).



The Connection Real estate agents have been around for a long time as well. To the public, most agents are the same ‘pancake mix’ that can be found in any store. The agents that want to be successful tomorrow will need to change their packaging. As a real estate professional, how do you show the public that you do things differently? How are they supposed to know that you offer services that no one else does? What do you do differently? Do you tell them these things on your website, your blog, your advertisements, your voicemail message, your tagline, your press releases?

Answer these questions about your packaging, stay consistent and you have yourself a real estate agent that is going to stick around for a while.

Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon