There are 73 million Gen Y, also called Millennials. They comprise 32% of all homebuyers and are 39% of 1st time buyers. They were born between 1977 and 1994. This generation is really overscheduled. They are well educated and have good jobs. Many have a fair amount of college debt.
- They are techno fused! They connect through technology. Gen Y like instant gratification buyers & like the social aspect of shopping with friends
For housing they usually look for condos, lofts and small house. They like:
- Simple, clutter and maintenance free
- No long commutes
- Small yards
- Open floor plans
Most absolutely think "Green!"
They will "Google" you!
Instant message. Use a Smart Phone. Make it a fast response. TEXT them. Eliminate lengthy phone calls. Social Networking: Facebook, MySpace, Twitter, Friendster
How are YOU connecting with Gen Y?
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