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What Do You Expect From Your Blog?

By Norma Toering Broker for Palos Verdes and Beach Cities

Real Estate Broker/Owner with Charlemagne International Properties BRE# 01147470

August 30, 2008 09:25 AM

Are you blogging on purpose? Does your blog have a central focus? Are you presenting your highest self through your writing? Or do you write about whatever is on your mind at the moment?

Recently I decided to categorize my blogs. I was surprised to notice I was addressing more posts to agents (members only) than I realized. Buyers also received a lot of attention and white space. Surprisingly, I was neglecting writing articles targeting sellers. Yes, it's true when we think "Internet Marketing" we think of buyers, but I've noticed more and more sellers refer to "prelisting research" they have done on the Internet.

Sellers, I will write more articles with you in mind. After all, I prefer to keep my clientele evenly balanced between sellers and buyers, so it makes sense to divide my blogging attention too. Oh, and don't be afraid to contact me direct if you have specific question or request.

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TIM MONCRIEF

Tim Monciref - Austin, TX

Over 2,000 homes sold…..

My purpose is branding, as it dominates the google search of my target market.

Aug 30, 2008 10:33 AM

Barbara Carter

Century 21 Alliance Realty Group - Highland, NY

Serving Your Real Estate Needs in the Hudson Valle

Norma- I try to do a little of each.. But mostly it is what is on my mind- Good points thoug. It is good to be mindful to keep a balance- Thanks- Have a great Labor Day Weekend.

Aug 30, 2008 11:49 AM

Colleen Fischesser Northwest Property Shop

NextHome Experience - Chelan, WA

A Tradition of Trust in the Pacific NW since 1990!

Norma, I think it's really helpful to do an assessment of my blog now and again. I tend to keep things more balanced on my outside blog (buyer/seller/market reports etc) but for some reason, my AR stuff is more industry related. I think I view this as more of the social network than a business generator, though it's proven to be that for me as well!

Aug 30, 2008 01:42 PM

Norma Toering Broker for Palos Verdes and Beach Cities

Charlemagne International Properties - Rancho Palos Verdes, CA

Palos Verdes Luxury Homes in L.A.

Tim - No question about it, you know the purpose of your blog.

Aug 31, 2008 03:57 AM

Barbara -- No apologies needed for blogging about what is on your mind--it's probably a topic others are interested in also.

Aug 31, 2008 03:58 AM

Colleen, I agree, it's worthwhile to elavuate what we are writing and who we are writing it to. It's good to cover all the real estate bases!

Aug 31, 2008 04:01 AM

Kathy Clulow

Uxbridge, ON

Trusted For Experience - Respected For Results

Norma - while I try to keep a balance in my blogging I notice as you did that I do not always accomplish that goal

Aug 31, 2008 04:32 AM

COMPASS PALM SPRINGS | Stewart Penn

COMPASS - Palm Springs, CA

COMPASS Palm Springs - Broker Associate

I believe Blogging is a great marketing tool because by reading the author's Blogs and comments, prospective Buyers and Sellers gain some insight into the agent's personality and thoughts. This in turn, helps clients determine if they can relate to a particular agent.

Aug 31, 2008 06:08 AM

Virginia Hepp - Mesquite NV REALTOR

Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV

Mesquite NV Homes and Neighborhoods - Search MLS

Norma - I think I better follow your lead and check out my own blog - I think it is directed towards buyers. Of course, that is a listing tool, right? :)

Sep 05, 2008 07:32 PM

What Do You Expect From Your Blog?

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