Ken's 6 Month Business Plan: 

Marketing:  Very simple.  Very traceable.  Very effective.

I will hang 1400 neighborhood newsletters every two months.  Rain or shine.  8 neighborhoods.  7 in Naperville.  1 in Lisle.

The neighborhoods were hand picked by me.  I have a personal connection to all of them.

Quality marketing+strong personal presence+quality product=huge business.

August
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend

September
365 Lakewood Crossing
365 Springhill 

October   
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend

November 
365 Lakewood Crossing
365 Springhill

December
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend 

January
365 Lakewood Crossing
365 Springhill

My strategy is real simple.  I will be myself.  Always.

Short term goal:

6 sold listings in 6 months.

Ken

To sell your home, call me anytime at 630-697-0536.

 

 
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29 Comments on KEN'S 6 MONTH BUSINESS PLAN

AUG
30
2008

The power of writing it down.  Put that up and make it the first thing you see in the morning and it will happen.  Look forward to hearing your succeses

7:48pm • #1
2 Featured Posts

Sounds like a good plan.  I actually have been to both Naperville and Lisle.  Very nice areas.

Kind regards,

Manolis

7:55pm • #2

good for you for making a plan and some goals, good luck!!!

8:01pm • #3
120,527 Points 1 Featured Post Hit Router

Got to have a plan...but can you survive on one transaction a month or about 12 transactions a year?

8:08pm • #5
187,270 Points 14 Featured Posts Outside Blog

Hi Ron, Rosalinda, Jessica, Manolis, and Jaco.  Thanks for stopping by.  I knew it was funny to some.  But I will do it.  I promise.

Ken

8:31pm • #6
282,018 Points 4 Featured Posts Localism Sponsor Outside Blog

you go for it .. I did this for about a year aside from being a business builder it was a great skill builder .. I had to learn to give that 30 second at the door speech .. really taught me how to connect with people

8:32pm • #7
187,270 Points 14 Featured Posts Outside Blog

Hi Ron. 

12 would be a great improvement!:)

Ken

8:33pm • #8
187,270 Points 14 Featured Posts Outside Blog

Hi Eric.  Thanks.

I have plenty of time on my hands.  The ink is expensive.  But worth it.

Ken

8:47pm • #9

Ken,  Nice goals, good luck, gain name (and face) recognition and you'll far surpass your 6 solds in 6 months.  Mike

9:08pm • #10
187,270 Points 14 Featured Posts Outside Blog

Hi Mike.  I would think so.  But I am trying to be realistic.

Ken

9:19pm • #11

Rain or shine. 

Hi Ken,

You're a brave man to hang newsletters in Dec and Jan!  What about snow?

Respectfully,

Bruce

Not Yet Licensed
10:35pm • #12
526,167 Points 35 Featured Posts Localism Sponsor Outside Blog

Hi Ken - If people see you out in the neighborhood in December and January, I'm betting you'll get a few more than six sold listings. And don't forget to plan a trip to Family Reunion in Orlando to warm up!

10:45pm • #13
AUG
31
2008
135,001 Points 1 Featured Post Outside Blog

Morning Ken,

Good to see you have a written plan. I will be anxious to hear how soon you close the first six sales. Best of luck to ya.

7:30am • #14
187,270 Points 14 Featured Posts Outside Blog

Hi Hal, Bruce, and John.  Thanks for stopping by.

I will have to pick nicer days in January.  It can be quite cold!

Ken

8:34am • #15
SEP
03
2008
195,917 Points 13 Featured Posts Outside Blog

Great Idea to put it in writing, there is some power to that.  However, only 6 in 6 months?  I hope your talking $600,000 plus listings!

7:05am • #16
187,270 Points 14 Featured Posts Outside Blog

Hi Michael.  It takes time for such canvassing to drive in business.  I would feel great with 6 sold listings in 6 months.

Thanks for stopping by!

Ken

8:33am • #17

You are going to physically walk these neighboorhoods and drop these off? You will know what the mailman feels like. Nice, agressive plan. What else do you have in that business plan?

9:29am • #18
187,270 Points 14 Featured Posts Outside Blog

Hi Patrick.  Yes I am.  Every time I do it I see many neighbors.  Familiarity breeds comfort.

The rest of my plan?

I have a block party I will be attending in Wheatland South on September 13.

I have a Oktoberfest party I will be attending in High Meadow on September 27th.

That's as far out as I go.

Ken

10:43am • #19
OCT
03
2008
274,052 Points Outside Blog

Ken, looks like a great plan. Just go and do it. It is like blogging the more I do the more calls and listing and sales we have generated. Go Cubs I hope.

10:02am • #20
187,270 Points 14 Featured Posts Outside Blog

Hi Frank.  Thanks.  Cubs sure layed an egg last night.  Perhaps they can rally.

Thanks again for reading,

Ken

10:56am • #21
OCT
16
2008

Ken - good plan; lest us know what kind of results you get!

7:53am • #22
187,270 Points 14 Featured Posts Outside Blog

Hi Bobby.  Thanks.

I must say I am getting much more productivity from my blogging efforts, but I want to be out there in many different ways.

Thanks again,

Ken

8:03am • #23

Ken its good to know you wont be napping. There is something about taking action. We tend to creat even more action. 

8:45am • #24
187,270 Points 14 Featured Posts Outside Blog

Hi Scott.  You must be a long time reader!

I wouldn't mind catching a nap.  Just hung 100 newsletters!

12:04pm • #25
2 Featured Posts

Ken- great job with the plan. Straightforward with easy to identify landmarks. I am sure you will complete it and will reap the rewards for your efforts.

Best,

Scott

2:53pm • #26
187,270 Points 14 Featured Posts Outside Blog

Hi Scott.  Thanks.  We are about 1/2 way there.  The weather has been great.  So far!

Thanks for reading,

Ken

4:21pm • #27
OCT
28
2008
281,053 Points 3 Featured Posts

Saw this and thought I would stop by and ask how it's going? Are you sticking to it any slips? Are you setting goals for further down the road?

10:34pm • #28
OCT
29
2008
187,270 Points 14 Featured Posts Outside Blog

Hi Charles.  Thanks for stopping by. 

I am right on target.  I will be halfway done next week.

Longer term goals?  Certainly.

I plan on being one of the most successful agents in the Chicago area.

If my daughter wishes, she will inherit my business.

I would like to buy a house next year for my family.  That will take some work, but thats what I am doing.

Thanks again,

Ken

7:19am • #29

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Ken Tracy Realtor Naperville Illinois Real Estate

Naperville, IL

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Keller Williams Naperville

Address: 1271 Rickert Drive Suite 111, Naperville, Il, 60540

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