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KEN'S 6 MONTH BUSINESS PLAN

By Ken Tracy

Real Estate Agent with Coldwell Banker Residential

August 30, 2008 12:41 PM

Ken's 6 Month Business Plan:

Marketing: Very simple. Very traceable. Very effective.

I will hang 1400 neighborhood newsletters every two months. Rain or shine. 8 neighborhoods. 7 in Naperville. 1 in Lisle.

The neighborhoods were hand picked by me. I have a personal connection to all of them.

Quality marketing+strong personal presence+quality product=huge business.

August
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend

September
365 Lakewood Crossing
365 Springhill

October
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend

November
365 Lakewood Crossing
365 Springhill

December
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend

January
365 Lakewood Crossing
365 Springhill

My strategy is real simple. I will be myself. Always.

Short term goal:

6 sold listings in 6 months.

Ken

To sell your home, call me anytime at 630-697-0536.

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Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Mike. I would think so. But I am trying to be realistic.

Ken

Aug 30, 2008 02:19 PM

Anonymous

Not Yet Licensed

Rain or shine.

Hi Ken,

You're a brave man to hang newsletters in Dec and Jan! What about snow?

Respectfully,

Bruce

Aug 30, 2008 03:35 PM

#12

John Novak

Keller Williams Realty The Marketplace - Las Vegas, NV

Henderson, Las Vegas and Summerlin Real Estate

Hi Ken - If people see you out in the neighborhood in December and January, I'm betting you'll get a few more than six sold listings. And don't forget to plan a trip to Family Reunion in Orlando to warm up!

Aug 30, 2008 03:45 PM

Harold "Hal" Place

A1 Connection Realty, Inc. - Sun City Center, FL

Morning Ken,

Good to see you have a written plan. I will be anxious to hear how soon you close the first six sales. Best of luck to ya.

Aug 31, 2008 12:30 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Hal, Bruce, and John. Thanks for stopping by.

I will have to pick nicer days in January. It can be quite cold!

Ken

Aug 31, 2008 01:34 AM

Mike Klijanowicz

Cummings & Co. Realtors - Perry Hall, MD

Associate Broker @ Cummings & Co. Realtors

Great Idea to put it in writing, there is some power to that. However, only 6 in 6 months? I hope your talking $600,000 plus listings!

Sep 03, 2008 12:05 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Michael. It takes time for such canvassing to drive in business. I would feel great with 6 sold listings in 6 months.

Thanks for stopping by!

Ken

Sep 03, 2008 01:33 AM

Patrick Randles

Nova Home Loans - Tucson, AZ

You are going to physically walk these neighboorhoods and drop these off? You will know what the mailman feels like. Nice, agressive plan. What else do you have in that business plan?

Sep 03, 2008 02:29 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Patrick. Yes I am. Every time I do it I see many neighbors. Familiarity breeds comfort.

The rest of my plan?

I have a block party I will be attending in Wheatland South on September 13.

I have a Oktoberfest party I will be attending in High Meadow on September 27th.

That's as far out as I go.

Ken

Sep 03, 2008 03:43 AM

Frank Rubi

Frank Rubi Real Estate, LLC - Metairie, LA

FrankRubiRealEstate.com

Ken, looks like a great plan. Just go and do it. It is like blogging the more I do the more calls and listing and sales we have generated. Go Cubs I hope.

Oct 03, 2008 03:02 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Frank. Thanks. Cubs sure layed an egg last night. Perhaps they can rally.

Thanks again for reading,

Ken

Oct 03, 2008 03:56 AM

Bobby Wallace

Vacant Land Solutions - Charleston, SC

Sell Your Vacant Land The Hassle Free Way!

Ken - good plan; lest us know what kind of results you get!

Oct 16, 2008 12:53 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Bobby. Thanks.

I must say I am getting much more productivity from my blogging efforts, but I want to be out there in many different ways.

Thanks again,

Ken

Oct 16, 2008 01:03 AM

Scott Barr

Pacific Sotheby's international Realty - Newport Beach, CA

Realtor

Ken its good to know you wont be napping. There is something about taking action. We tend to creat even more action.

Oct 16, 2008 01:45 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Scott. You must be a long time reader!

I wouldn't mind catching a nap. Just hung 100 newsletters!

Oct 16, 2008 05:04 AM

Scott Cowan

RE/MAX Professionals - Olympia, WA

Ken- great job with the plan. Straightforward with easy to identify landmarks. I am sure you will complete it and will reap the rewards for your efforts.

Best,

Scott

Oct 16, 2008 07:53 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Scott. Thanks. We are about 1/2 way there. The weather has been great. So far!

Thanks for reading,

Ken

Oct 16, 2008 09:21 AM

Charles Stallions

Charles Stallions Real Estate Services - Pensacola, FL

850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Saw this and thought I would stop by and ask how it's going? Are you sticking to it any slips? Are you setting goals for further down the road?

Oct 28, 2008 03:34 PM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Charles. Thanks for stopping by.

I am right on target. I will be halfway done next week.

Longer term goals? Certainly.

I plan on being one of the most successful agents in the Chicago area.

If my daughter wishes, she will inherit my business.

I would like to buy a house next year for my family. That will take some work, but thats what I am doing.

Thanks again,

Ken

Oct 29, 2008 12:19 AM

Anonymous

IBIZABAR18

FOR GOD'S SAKE--------THE GUY IS TALKING ABOUT 6 IN 6 MONTHS FROM THE CANVASSING PROGRAM!!!!!!!!

GEE WHIZZZZZ

Apr 03, 2010 04:49 AM

#30

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