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Are You A Good Farmer? ( I don't mean milking cows here. . )

By Fernando Herboso - Associate Broker MD, & VA

Managing Real Estate Broker with Maxus Realty Group of Samson Properties Broker - Realtor - CEO

August 31, 2008 04:10 AM

Tips for Farming

Pick a farm area. The ideal area will be researched for homes that have an average DOM (Days on Market) of a 25% shorter timeframe than average. This assures you that the neighborhood is HOT and it makes sense spending money on it.

Talk to your Title Company or get it form your local MLS A list of all the homeowners there and start sending them information once per month. Include you picture and your brand - keep it consistent.

On Saturdays. . like every good farmer out there. . you have to go there and water your farm.. Well, not actually taking a garden hose out there. . .what I mean is that you need to go out there and walk around, knock on doors and meet these people.

Once you start a conversation use something like this script. .

Hello, my name is Fernando Herboso from Choice Real Estate , I promise you I am not

here to try and sell you a house! I'm just checking to see if you have been receiving the information that I send you every month by mail?

Do you have anything that YOU would like me to add as information in order to be more usable to you?

Yes? What would that be?

No? Great, I really appreciate your input and here is my card in case you think of something later. .

OBTW

How long have you been here?. . . . F O R D

Be a charmer and start developing a realtionship here. . .send them a thank you card by Monday and with time . .you will have a healthy PRODUCING farm.

Need immediate help? Call 240.426.5754 right now!
Fernando@ReallyNiceHomes.com
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Tony and Suzanne Marriott, Associate Brokers

Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ

Haven Express @ Keller Williams Arizona Realty

Fernando - Just curious. How large is your farm and what is your monthly budget for the mailings?

Aug 31, 2008 04:25 AM

Vickie Nagy

Coldwell Banker Residential Real Estate - Palm Springs, CA

Vickie Jean the Palm Springs Condo Queen

Interesting that Tony had just asked the question I wanted to know the answer to. What is your opinion of the "right" size farm?

Aug 31, 2008 04:33 AM

Rob & Jeannie Steward - Realtors®

RE/MAX Advantage - Nashville, TN

We Work TWICE As Hard For You! - Ashton Group

You are doing an amazing job of farming Fernando. Great post!

Aug 31, 2008 04:35 AM

Charlie Ragonesi

AllMountainRealty.com - Big Canoe, GA

Homes - Big Canoe, Jasper, North Georgia Pros

Interesting post I am with the 2 comments above on this. I am more of a hunter so I do not know if this will all work for me

Aug 31, 2008 04:36 AM

Fernando Herboso - Associate Broker MD, & VA

Maxus Realty Group of Samson Properties - Clarksburg, MD

301-246-0001 Serving Maryland, DC and Northern VA

Tony & Vickie:

If people move out every five years. .this is certainly a fact on my area in MD next to Washington DC

in a 1000 homes farm. . you will have approximately 200 homeowners that will be selling.

from those 200 homeowners, if you have a 10% capture rate. .that is 20 transactions for you.

I know of agents dominating their farms so much that they have over 30% capture rate.

Of course the longer you farm an area.. .the better for you

A 1000 home farm area is basically costing you an average of $700 per month

Every 3 months, you should send a $1 post card per person ;a complete and colorful CMA report

The rest . .you should send them reminders. . open houses, new listings, set your clock back reminders . .

those should cost you around fifthly cents each delivered.. .if you shop , maybe less

One more thing I forgot to mention. . besides walking-exercising on Saturdays preferably walking with your dog . . buy a heavy duty Margarita Machine ($1000) and offer them from time to time on your post cards.... .have a party? come by and pick up our Margarita Maker compliments from your friendly Realtor.. . make them sign a waiver and put a sticker on the machine visible to all the drinkers at the party. . . .My Realtor Supports This Party. .what about yours?

and put a stack of business cards conveniently in a glued dispenser.

I just moved to a new area. . .this is one of my next steps to solidify my position

Salud

Aug 31, 2008 04:55 AM

Patrick (Pat) Dardis

RE/MAX Fort McMurray - Fort McMurray, AB

I have been using stats to find areas to farm. Lets say that people move every 5 years then I will start to farm the area that is 4 years old so that when they are ready to move I have already established my name in the area.

Aug 31, 2008 05:24 AM

Are You A Good Farmer? ( I don't mean milking cows here. . )

Need immediate help? Call 240.426.5754 right now!

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Fernando Herboso - Associate Broker MD, & VA

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