The Expert Use of Article Marketing in Internet Marketing Today

In the history of Internet Marketing, which is indeed still a short history, Article Marketing has been shown to be one of the most effective ways to market a Realtor or Mortgage Origination website at little or no cost. This still holds true today, and will most likely be true for many years to come.

Article Marketing is viral in nature. Once an article is written, and it is submitted to multiple article banks, it is then providing back links to your website or blog. From there other website owners may copy the article, with the authors information in tact, and publish it in their newsletters, blogs or on their websites. They may even use your article as part of a compilation for an informative ebook.

The important thing is that the article becomes viral, spreading far and wide. This accomplishes several things. As already mentioned, this provides you with back links to your website that helps with search engine optimization. Since your author's information, or resource box, is at the bottom of the article, this gives your website a great deal of exposure, and increased traffic.

Article Marketing accomplishes several other things that are vital in internet marketing today. First, writing and distributing articles helps to establish you as an expert on the topic you are writing about. Second, it helps to build a ‘relationship' with people who read your articles, which in turn builds trust.

Successful internet marketers typically write and distribute at least one article per week to the various article banks. They may use articles that they wrote for their newsletters as well for distribution, after the newsletter has gone out to subscribers. If the website owner does not write well, or doesn't have the time to write their own articles, they typically hire a ghost writer to create the articles for them.

The articles that are distributed by successful real estate people are informative and well written. They are not sales letters disguised as articles. They are informative vehicles that are used to get readers to visit their websites, providing helpful information, with the author's information at the bottom, including a link to the website.

Bob Gammache has been originating mortgages since 1991 and is the author of a mortgage education website at www.nva-mortgage.com. Bob has also been instrumental in the development of the Internet Dream Machine, a turn key business opportunity useful to many Realtors and Loan Officers trying to survive the housing slump.